These days, hair pomade is experiencing a rebirth. This type of styling product, which was present in the arsenal of every fashionista of the middle of the last century, and then lost its popularity, returned to the shelves of stores and barbershops again.
Hair pomade is an effective fixing agent that requires more care than, for example, a gel, but also opens up wider possibilities for a wide variety of styling, including haircuts 'pompadour', 'voyage', 'duck tail', 'flattop' and any other creative options.
Today we'll talk about the types of hair pomade and how to learn how to create cool hairstyles on your own using it.
A bit of history
Lipstick is one of the oldest hair styling products, used as far back as the 18th and 19th centuries. The barbers of those times made special ointments from bear fat and lard, which gave the hair shape and shine, and at the same time, as it was believed in those days, contributed to the growth and health of hair.
At the beginning of the 20th century, lipsticks appeared based on more affordable materials – beeswax and petroleum jelly. In the 1920s, styling products became industrialized and continued to grow in popularity. It was lipsticks that were used for the 'slick' hair-to-hair hairstyles popular in those days – just remember the pictures of movie stars of the 20s and 30s, such as Cary Grant or Gary Cooper. At the same time, the first popular brands of hair pomade appeared, for example, Murray’s, Royal Crown Hair Dressing, Sweet Georgia Brown, Lucky Tiger.
In the 30s, lipstick was the main styling tool: Cary Grant's classic hairdo is an example.
In the 40s, short hair and haircuts stylized as military (for example, 'flattop') were in fashion, but the youth of the 50s made pomaded styling one of the main symbols of their new style. It was then that the culture of greasers (from the English grease – 'grease') was born: these guys listened to rockabilly music, customized cars and motorcycles and wore high hairstyles 'pompadour', 'jelly roll' and others. The popularity of complex styling was also promoted by the images of rock and roll stars. Фанаты пытались узнать марки помад для волос, которыми пользовались их кумиры, и купить такие же: например, считается, что Джонни Кэш укладывал волосы с Royal Crown Men’s Pomade, в то время как за внимание Элвиса Пресли боролись все крупные производители укладочных средств того времени: Black & White, Royal Crown, Dixie Peach, Lovers Moon, Slick Black, Murray’s, Sweet Georgia Brown, и т.д.
Elvis Presley's hairstyles have been a source of inspiration for over half a century.
In the 70s and 80s, hair lipsticks lost their popularity. Long hair came into vogue, and the most popular styling products were new products in the cosmetics industry – gel and hairspray.
Lipsticks remained in oblivion until the 2000s, when greasy hairstyles became a thing of the past quite firmly and began to be associated not with the boring styling of dads and grandfathers, but with a cool vintage style. Today we are witnessing a new wave of popularity for a variety of men's styling, the revival of barbershops and professional hair cosmetics. Today there are many brands of lipsticks, and modern technologies allow you to control the degree of shine and fixation of hairstyles.
Types of hair pomade
There are two main types of hair pomade these days: water-based and oil-based.
The choice of lipstick depends on the length and condition of the hair, as well as the desired effect.
Water-based lipsticks are a lighter option. If you don't plan on creating complex creative hair designs, but just want to give your styling a neat natural look, this is your choice. Water-based products do not create an oily sheen and are easy to wash off.
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Oil-based lipsticks are closer to wax in structure. They hold their shape better and are great for thick and curly hair that other styling products often cannot handle. They also give the hairstyle its characteristic shine.
Wax-oil based lipsticks give a more visible and durable effect
Also, hair pomade varies in degree of firmness: they can be soft, medium and hard. For beginners, the first two types are better suited, since solid varieties must be preheated before use, and then applied until they have time to harden again. But if you want to create a complex styling, for example, a la Elvis, then this lipstick will be the best choice.
How to use hair pomade
Firstly, it is better to dress completely before using lipstick, because if you try to put something over your head immediately after styling, then the product may not dry completely and form marks on the fabric.
Hair pomade is applied with fingers
Dry your hair with a hairdryer, shaping the shape of the future hairstyle with your hands. You can leave your hair slightly damp, and completely dry it after applying the product. Take some lipstick, a ball a little larger than a pea, rub it in your palms, and then rub it thoroughly through your hair, not forgetting about the back of your head. If you run out of lipstick, take a little more product, but never take a lot at once: removing excess of this product from your hair is not so easy.
If you left your hair damp, then dry it with a hair dryer, and then apply a little more lipstick and give the finishing touches to the styling.
Lipstick for popular styling
Often, hair pomade is associated exclusively with complex or too licked styling, but this is not the case. A small amount of this product will help shape a wide variety of haircuts: short hair, medium length hair, undercut and more. Here are some illustrative examples of using lipstick for popular styling.
Styling short hair with lipstick
Styling medium length hair with pomade
Do you still think that hair pomade is something from the days of black and white cinema? Not at all! This versatile styling tool will help you quickly and easily shape almost any haircut and look like fresh out of a trendy barbershop. All you need to do is find the right product (perhaps with the help of a hairdresser) and, of course, a little practice. Good luck!