14 best maternity clothing stores

Review of the best according to the editorial board. On the selection criteria. This material is subjective and does not constitute advertising and does not serve as a purchase guide. Before buying, you need to consult with a specialist.

People have a prejudice that maternity clothes cannot be both comfortable and beautiful at the same time. This is not at all the case, because in the modern world any woman, including in position, can look stunning. The market offers a lot of brands, where everyone will pick up stylish things for themselves in order to feel beautiful at all times, and not wrap themselves up in baggy robes.

Experts have compiled a rating that includes 14 of the best maternity clothing stores.

Rating of the best clothing stores for pregnant women

Nomination	a place	score	rating
Rating of the best clothing stores for pregnant women	1	Loncq	5.0
	2	Envie de fraise	4.9
	3	Ingrid and isabel	4.8
	4	Bornsoon	4.7
	5	'I will be a mom'	4.6
	6	Isabella oliver	4.5
	7	H&M Mama	4.4
	8	'Soon Mom'	4.3
	9	Happy moms	4.2
	10	Hatch	4.1
	11	Asos maternity	4.0
	12	SWEET MAMA	3.9
	13	Choupette	3.8
	14	'Mamabel'	3.7

Loncq

Overall rating: 5.0

The ranking is deservedly led by a domestic brand created for pregnant and lactating mothers in 2017. The five letters of the name are the beginning of five important words, which are reflected in the approach to creation and manufacture: love, original, natural, comfort, quality. The concept of the brand is to make a woman feel comfortable and remain fashionable during this significant period of her life. The young team creates comfortable, functional and beautiful clothes, consisting of the right base, quality materials and laconic colors. The brand's clothes are in harmony with each other, and each collection perfectly complements the ones that were released earlier. Product development is carried out from scratch, without the help of third-party organizations and contractors. A wide selection of trousers and jeans for a growing belly, as well as dresses, skirts, suits, T-shirts, tunics, longsleeves, hoodies that do not restrict movement will allow you to collect many interesting bows both for everyday life, office, and for going out. We recommend to all lovers of clean lines and minimalism.

You can buy goods in a retail store located in Moscow, at the address: Varshavskoe shosse, 42, BC 'Na Varshavke', fourth floor. The showroom is open on Sundays, from 13:00 to 17:00 or by appointment, numbers: +7 (495) 008-39-15, + 7 (925) 546-61-51. There is also an online store: loncq.ru.

Advantages

• high quality level;
• attentiveness to the little things;
• own workshop with strict quality control;
• natural and safe materials.

disadvantages

• high cost – from 6 thousand rubles.

Envie de fraise

Overall rating: 4.9

The second line goes to the French brand. Anna-Laura Constantzu, founder of the brand, has been at the forefront of the creation of products for pregnant women since 2006, which provide not only convenience, but also look charming. The cut of things is thought out to the smallest detail. All models are feminine and graceful. Clothes are made of soft and high quality knitwear. This material contains viscose, polyester, wool, rayon, acrylic with the addition of elastane, spandex. The collections consist of summer overalls with tapered legs; coat in the form of straight cape capes; blouses and dresses with draperies or flares; long sleeves and T-shirts with a fitted cut and elastic inserts, which ensure comfort in movement. Pregnant women can choose clothes for every day, for going to work or for the evening. Interesting prints are not pretentious – peas, stripes, medium-sized geometric patterns. Fasteners, bows, buttons, etc. are used as decoration. Things have a wonderful fit, even in spite of the changing figure. This especially attracts ladies in position, for example, Carla Bruni, who has become a fan of the brand.

You can buy clothes on most domestic Internet sites. More information on the website: enviedefraise.fr.

Advantages

• high quality;
• graceful and feminine models;
• reasonable prices – 1500-5 thousand rubles.

disadvantages

• not found.

Ingrid and isabel

Overall rating: 4.8

The third position goes to the brand, which was created by a mother and daughter, therefore their names are in the name. The brand appeared at the beginning of the two thousandth, more precisely, in 2003. At first, the company created special supporting elastic bands for the abdomen and only over time began to produce full-fledged clothes for pregnant women. At the moment, the assortment includes a variety of things both for home and for going out: pajamas, trousers, jeans, dresses, skirts, T-shirts and T-shirts, suits. The models are distinguished by elegance, for example, dresses are sewn for the newly-fashioned baby shower – this holiday is usually arranged for expectant mothers to present gifts for the upcoming birth. Every woman wants to look beautiful at the celebration, and it is very difficult to find an evening dress for a pregnant woman among ordinary clothes. Ingrid & Isabel helps ladies to shine even in the last months. The brand uses only high-quality materials that do not contain harmful impurities. From the words of the founders, it is known that they are in constant consultation with expectant mothers, listen to their comments and wishes. Each model is tried on on real people, only after that it goes on sale.

You can buy things on various Internet resources, including Russian ones. Find out more at ingridandisabel.com.

Advantages

• high quality level;
• convenience;
• a wide selection of things.

disadvantages

• high cost – from 3500 to 15 thousand rubles.

Bornsoon

Overall rating: 4.7

In fourth place is a chain of boutiques of exclusive lingerie and clothes for pregnant women. Bornsoon is aimed at a discerning target audience, so the prices are above average. The shops are popular with business women, business and successful women who are in an interesting position, but want to look stylish during this period of their lives. The assortment offers for purchase collections of the world's leading brands: Russian Bornsoon, English SLACKS & CO and Seraphine, as well as German Paulina. Business suits, evening dresses, casual wear, beautiful and comfortable lingerie, swimwear, fashionable comfortable shoes, harmless cosmetics, as well as various accessories that will become the finishing touch to the image are presented. The corporate identity is reflected in the interiors of boutiques, where there is a special atmosphere of coziness, emphasizing that everything here was created with love and care for expectant mothers. The company's website has a large selection of feminine models. Here you can find basic things that can easily be combined with bright clothes, for example, under a jacket decorated with gold sequins, a plain jersey T-shirt is perfect. There are also outerwear: woolen coats, insulated jackets, trench coats and more.

For online shopping, a site with easy navigation was created: bornsoon.ru. If there is a desire and opportunity to visit shops, then contact the following addresses: Moscow, Leninsky Prospekt, 74, from 10:00 to 21:00; Shopping and entertainment complex 'Afimall City' at Presnenskaya embankment, 2, fourth floor, from 10:00 to 22:00. St. Petersburg, Moskovsky prospect, 172.

Advantages

• a wide range of;
• own delivery service;
• high level of service.

disadvantages

• high cost – from 3500 to 30 thousand rubles.

'I will be a mom'

Overall rating: 4.6

The fifth is a chain of stores for pregnant and lactating mothers, offering clothing, underwear, cosmetics and accessories. The first store was opened in St. Petersburg, in 2006, after which the popularity only grew. Presented are the goods necessary from the first months of pregnancy, as well as items that will be needed in the postpartum period. The collections are distinguished by their current design, pleasant textures, the originality of each product and, what is important, a wide range of sizes. The advantages of clothing include practicality and functionality – you can wear it after childbirth. 'I will be a mom' has its own design and design department, which strictly controls the quality of things, and develops models taking into account client wishes. For regular customers, bonus programs, gift certificates, regular promotions, discounts, sales are offered. In addition to its own brand, products from other brands are on sale: domestic Premium Mama, Sensera, Nouva Vita; Italian BELLISSIMA, Attesa; Austrian Anita, Australian Anne Geddes, etc. Every year, 'Be a Mom' organizes festivals, parties, contests, flash mobs, seminars and lectures, inviting women to take part in them.

You can buy products in the online store: budumamoy.ru, or by phone 8 (800) 100-76-23 (free call).

Advantages

• retail stores in almost all major cities of Russia;
• return or exchange of bad quality goods;
• reasonable prices – from 1,500 to 5 thousand rubles.

disadvantages

• not found.

Isabella oliver

Overall rating: 4.5

The sixth line goes to one of the largest British brands, focused on the creation and production of clothes for pregnant women and children. The brand was founded sixteen years ago, in 2003, and during this time it has fallen in love with many buyers in different parts of the world. From a family business, it has grown into a giant network. It is based on the philosophy of designing comfortable and at the same time modern clothes that do not differ from products not for expectant mothers either in beauty or in quality. Clothes are sewn exclusively from natural materials that have an excellent cut and perfect fit on figures of different sizes, which is important for ladies in position, since the body changes every month, and it is quite expensive to constantly update the wardrobe for the family budget. On the site, in addition to things, women will find a blog with style tips, lists of necessary things for pregnant women. True, you need to know English, since there is no choice of languages. Delivery of things to Russia will amount to about 4500 thousand rubles.

You can shop at the official online store: isabellaoliver.com.

Advantages

• a large selection of casual and evening wear;
• orders are accepted from all over the world;
• convenient navigation.

disadvantages

• high cost – from 4 to 15 thousand rubles.

H&M Mama

Overall rating: 4.4

The seventh position of the rating is taken by the giant of the Swedish mass market, which has created its own line for expectant mothers. In the main women's line, the emphasis is on trends, and in clothes for pregnant women, the emphasis is on comfort and minimalism. Women will find in this store the basic things that are difficult to do without during this special period of life. Among the products there are many normal trousers and shirts, air tunics, blouses and dresses. The models are made in a casual style, so they are suitable for everyday wear. Used plain or fabrics decorated with prints. Most of the things are made of natural soft knitwear, this is especially important when it comes to home wear: pajamas, basic underwear, etc. High-waisted shorts are especially popular, which are perfect for the spring-summer period. Skirts and jeans with belly support, tops and swimwear will also allow pregnant women to collect fashionable bows both for city walks and for going out of town.

You can buy products in stores located in large Russian cities and on various Internet sites, including the official online store, in a special section. Detailed information on the website: hm.com.

Advantages

• a wide selection of basic things;
• easy to find on sale;
• reasonable prices – from 1,500 to 4 thousand rubles.

disadvantages

• not found.

'Soon Mom'

Overall rating: 4.3

In eighth place is the Russian online store offering comfortable and beautiful clothes for women in position. In a large catalog, models are mainly made of natural fabrics (microfiber, cotton, viscose), which will reduce the risk of allergic reactions and discomfort in pregnant women. There are many products for sale from well-known world brands, such as: Mama I Ja, Piccaninny, Gemko, Ebru, I love Mum, Cossy By Aqua, etc. The items are made according to special patterns that allow them to be worn for any month. Selected brands produce clothes that meet the high requirements of pregnant women: they do not restrict movement, adapt to the changing figure and allow you to look elegant. Elastic inserts and smart fasteners add comfort to wear. Dresses and sundresses, tunics and tops, skirts and trousers, underwear and tights, pajamas and prenatal bandages, outerwear – this is only a small part of the range.

You can make an online purchase on the official website: skoromama.ru.

Advantages

• variety of goods;
• high-quality photos and detailed descriptions;
• delivery to all regions of the country.

disadvantages

• underwear and cosmetics require one hundred percent prepayment;
• high cost – on average 6-13 thousand rubles.

Happy moms

Overall rating: 4.2

The ninth is a large brand producing goods for expectant and nursing mothers. Features of the brand are a wide range of sizes, from 38 to 54. The online store has easy navigation, product cards with detailed descriptions, online consultation that will help you make the right choice. Sending is carried out to any regions of Russia, and our own courier service operates in Rostov-on-Don. Before buying, it is possible to try on the products so as not to be mistaken. The reviews note that the return is carried out for any reason, and not only because of the inadequate quality of the goods, the main thing is to have time to do this within fourteen days from the date of purchase. Clothes from Happy Moms are made of harmless, natural and hypoallergenic materials, which have a pleasant color scheme and original styles. Sheath dresses made of soft knitwear, suitable for ladies at any stage of pregnancy, are especially popular. After giving birth, you can easily feed your baby in these outfits, since the models have hidden zippers, thanks to which it is easy to free the breasts.

You can buy clothes on the official website: happy-moms.ru.

Advantages

• a wide selection of goods;
• sending not only to Russia, but also to Kazakhstan, Belarus;
• reasonable prices – from 1500 to 6 thousand rubles.

disadvantages

• to other countries, shipment is carried out on full prepayment.

Hatch

Overall rating: 4.2

The tenth line goes to an American brand created by a designer who herself became a mother and, taking into account her experience, wanted to create comfortable and beautiful clothes for all other pregnant women. When the girl was in position, she saw that the niche was empty, there was not a large selection of things, which was the impetus for the emergence of the Hatch brand. Now a whole community has grown up around him. The assortment includes stylish models in which ladies are comfortable at any time. The collections consist of soft and high quality knitwear in muted shades. Here you can find jumpsuits, seventies style trousers, romantic tea dresses, shirts, supportive underwear (leggings, logos, tank tops), trench coats and much more. The brand tries to keep up with trends. Versatility is the hallmark of Hatch clothing. You can wear it even after childbirth, so the investment will pay off. Women who prefer a simple cut will like things. From every purchase, $ 5 goes to Every Mother Counts, founded by supermodel Christy Turlington, dedicated to fighting maternal mortality.

More information on the official website: hatchcollection.com.

Advantages

• worldwide delivery;
• feminine silhouettes;
• high level of quality.

disadvantages

• goods cannot be ordered to Russia.

Asos maternity

Overall rating: 4.2

The eleventh position goes to the online store, which was one of the first to appear on the market for such services. The maternity section offers many unique and contemporary designs. The site has a large selection, and all products can be characterized by three keywords – beauty, convenience, originality. There are dresses for all occasions, business suits, skirts, shirts, blouses, tunics, casual clothes, underwear, things in which it is comfortable and easy to feed babies, as there are secret fasteners. The size range is wide – from 40 to 54. Prices are quite low, in the region of 1-5 thousand rubles, so the family budget will not suffer much. Mail delivery is free and takes no more than three weeks. You also don't have to pay for the courier service if the order is more than 8 thousand rubles, while it takes less time – about five days. You can return things for any reason, but for this you have to fill out a special form on the website, and then contact the boxberry office.

You can place an order on the official website: asos.com.

Advantages

• delivery to all regions of Russia;
• a wide range of;
• modern models;
• convenient navigation.

disadvantages

• there are complaints about the quality of tailoring.

SWEET MAMA

Store rating: 4.1

On the twelfth place is the largest Russian company, at the same time a manufacturer and distributor of lingerie and clothes for pregnant women. It was formed in the distant nineties, specifically in 1999. At the moment, he owns a chain of stores in Moscow, and in other cities and countries of the CIS, brand items are sold from partners. Over a hundred stores have been opened across Russia under the franchise system. The founders have been working in the fashion industry for a long time, so they understand fashion and know how to create products for ladies in an interesting position, in which everyone will feel like a model from the catwalk. Features are unique style and color scheme. The collections are updated four times a year so that interesting new looks can be picked up for each season. Fabrics are brought from Milan and Paris, and experienced designers and designers are working on the development of models. All products are tested for adaptation to the changing figure of a pregnant woman. The brand fell in love with domestic stars: Eve Polna, Olga Drozdova, Inna Gommes, Anna Churina and many others. The assortment includes casual and festive outfits, a large selection of compression underwear.

For online purchases, visit the official website: sweetmama.ru.

Advantages

• low minimum order amount – 1500 rubles;
• strict quality control at all stages of production;
• clothes for pregnant women of other Russian and foreign brands are sold;
• reasonable prices – from 1 to 5 thousand rubles.

disadvantages

• not found.

Choupette

Overall rating: 4.0

The thirteenth line is occupied by an online store offering clothing of its own brand for purchase. Mothers have known the brand for a long time, but not everyone knows that in addition to children's clothing, things for pregnant women are sold here. There is not much variety on the site yet, as the section is just developing, but the choice is not bad. Models with high and extended waistlines provide comfort while wearing, allowing the product to adjust to the growing belly. Besides convenience, the models have a sophisticated cut. For sewing, exclusively natural cotton materials are used, sometimes with a minimum addition of synthetics for greater wear resistance. The site contains both casual and going out outfits: suits, skirts, blouses, dresses, trousers, etc. Prints, lace, pearls, Swarovski crystals are used as decor. The color scheme consists of pastel colors, among which there are many white, peach, ecru. The models are universal – they can be worn long after giving birth. Loose fit and flying silhouettes will surely please many ladies in position.

You can purchase goods on the official website: my-choupette.ru.

Advantages

• delivery throughout Russia and Belarus;
• 15% discount for purchases in the amount of 30 thousand rubles.

disadvantages

• an extension of the clothing line is required.

'Mamabel'

Overall rating: 4.0

The rating is closed by a Russian brand of clothing for expectant mothers. According to the manufacturer, certified materials of high quality are used for manufacturing. The fabrics are selected by hand, undergoing strict control. Workshops are located in Kostroma and Yaroslavl. Due to the fact that the facilities are located in Russia, the final cost of the products is quite budgetary and will be affordable for many residents of the country. The catalog also contains famous Turkish brands, German cosmetics, Latvian compression hosiery and many accessories from leading foreign companies. In Mamabel stores you can buy not only clothes for any period of pregnancy, but also for the postpartum period. The features of the models include a unique cut and design features. For example, outerwear can be easily transformed thanks to the detachable details. To order goods through the online store, you do not need to register. It is enough to call 8 (800) 770-70-59 (free call) or fill out a special form on the website: mamabell.ru.

Advantages

• a wide range of;
• publicly available quality certificates;
• there are retail stores in major cities;
• reasonable prices – from 1,500 to 5 thousand rubles.

disadvantages

• not found.

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Attention! This rating is subjective and does not constitute an advertisement and does not serve as a purchase guide. Before buying, you need to consult with a specialist.