Review of the best according to the editorial board. On the selection criteria. This material is subjective and does not constitute advertising and does not serve as a purchase guide. Before buying, you need to consult with a specialist.
Today, every major retail chain has its own online store. Lingerie brands do not lag behind in this. Nearly all major brands, apart from retail stores, are promoting their products online with special benefits. For example, a wider assortment of goods can be presented on a virtual counter or additional discounts for certain groups of goods can be provided.
We tried to include in the rating only those resources that scored the highest number of points according to the following criteria:
- Positive reviews;
- A wide range of;
- Popularity and popularity of the brand;
- Excellent service;
- Well-organized delivery;
- Well-coordinated work of the staff;
- Affordable payment;
- Fitting possibility;
- Returns and exchanges;
- Discounts, loyalty program and other great deals.
Rating of the best online lingerie stores
| Nomination | a place | Online store | rating |
| Rating of the best online lingerie stores | 1 | Incanto | 5.0 |
| 2 | Intimissimi | 4.9 | |
| 3 | WOMEN'SECRET | 4.8 | |
| 4 | Etam | 4.7 | |
| 5 | Wild orchid | 4.6 | |
| 6 | Oysho | 4.5 | |
| 7 | Bustier | 4.4 | |
| 8 | Marcandandre | 4.3 | |
| 9 | Defile | 4.2 | |
| 10 | ARDI | 4.1 | |
| 11 | Wolford | 4.0 | |
| 12 | Tezenis | 4.0 | |
| 13 | Triumph | 3.9 |
Incanto
Rating: 5.0
The online lingerie store from the Italian brand Incanto is becoming the favorite of our rating today. The brand belongs to the standards of lingerie, but at the same time, there is a wide selection of swimwear, knitted clothes, all kinds of T-shirts, T-shirts, dresses and overalls and even slippers. Each product has its own special flavor, the models are distinguished by sophistication and elegance, as well as Italian chic.
The assortment of linen in Incanto is wide, and it can be purchased as sets or separately. The style is the most varied – from lace to knitted underwear. There are also interesting sets designed for a special occasion; here you can also find models for pregnant and lactating mothers. The size grid is wide – from bras with A-G cups to panties with size XS-L. There is also men's underwear, but it is much less popular.
The online store is modern, the interface is quite convenient. New items, top sales, promotions and discounts are included in separate categories. Prices in Incanto are quite high, but there are often discounts and promotions that allow you to purchase products several times cheaper. Many customers have been loyal fans of the brand for many years. However, customers are unhappy that the brand has significantly increased the value of its products lately. Delivery is carried out within 2-10 days. When ordering from 6000 rubles. shipping is paid by the store. There is also a fitting and partial buyout function.
Incanto lingerie online store: incanto.eu
Intimissimi
Rating: 4.9
Another popular online lingerie store, Intimissimi, ranks second in our rating. The brand has been represented in Russia for a long time; branded boutiques have been opened in many cities. The brand also has its own online store, which presents collections of women's and men's underwear, as well as leggings, trousers, shorts, accessories, etc. By the way, the online assortment is wider than in ordinary stores.
The linen is of a fairly high quality and is practical to wear, is not capricious and can withstand repeated washings. Intimissimi is also famous for its cotton and silk T-shirts and robes, but their price is quite high. Customers in their reviews give a useful life hack – to follow the sales on the site, since in the first hours of discounts you can buy lingerie much cheaper. Similar sales are held several times a year. Information about all the news of the online store is published in Instragram. Delivery is carried out to any region of the country at a fixed price of 299 rubles. And with a total order value above 4500 rubles. – free delivery. For large regional centers, a fitting service is available.
Intimissimi lingerie online store: ru.intimissimi.com
WOMEN'SECRET
Rating: 4.8
An online store that positions itself as a boutique of clothing, footwear, perfumery, cosmetics and lingerie, takes the third position in our rating. The brand belongs to the Tendam group of companies, which is one of the 5 largest in Europe. The first store was opened in Spain in 1993, and since 2001 brand stores have started to appear in many other countries. Today, under the Women'secret brand, there are more than 650 boutiques around the world.
The brand offers a large selection of lingerie, as well as pajamas, bathrobes, home clothes. There are also soft slippers, handbags, swimwear, accessories on sale. All things are of good quality. The material is most often natural, comfortable patterns. It should be borne in mind that the underwear is slightly undersized, so you need to carefully choose the size.
The online store has a simple interface. It's easy enough to find what you need, there are filters by price, color, design. Homewear, accessories, bras and panties are included in a separate category. The function of trying on, returning is available. Prices are above average, but there are often sales and discounts on certain items of linen. Seasonal discounts reach 50-70%. Lingerie from new collections after a while can also be bought with a 30% discount. In addition, there is often a special offer – the third item as a gift.
Women'secret lingerie online store: ru.womensecret.com
Etam
Rating: 4.7
One of the oldest brands in Europe, founded in 1916, also has its own online lingerie store, which is ranked fourth in our ranking. The brand offers a fairly large selection of lingerie for every taste, there is no men's underwear here. The online store has been operating for over 20 years, serving clients all over the world.
The assortment of lingerie is represented by beautiful and unusual stylish models, although there are also classic traditional sets. Each bra can be matched separately with panties. In addition, the catalog of the online store contains pajamas, collections of lingerie for expectant mothers, accessories, and swimwear.
The online store service assumes payment by credit card and cash upon receipt. As for delivery, express delivery is possible in 1-2 days, which can be free if you buy linen in the amount of 5,000 rubles or more. Delivery is carried out in conjunction with fitting. You can track the parcel by SMS or e-mail. In general, customers are satisfied with the brand, but there are complaints about the quality of service. Prices are average and above average.
Etam lingerie online store: etam.ru
Wild orchid
Rating: 4.6
A multi-brand online store of lingerie in our ranking is on the fifth line. Wild Orchid is a part of RoseTech LLC, which unites TM Wild Orchid, Defile, Bustier, Legion. Here are a variety of brands Emporio Armani, Vendetta, Swan Original, Guess, made in Russia, Ukraine, China, Europe.
The assortment includes a wide selection of underwear, clothing, swimwear. The linen has an original design and high quality. Interestingly, the kits are formed from separate units, thanks to which you can purchase tops and bottoms of different sizes, but from the same collection. Navigation on the site is quite convenient, allowing you to sort products by brand, type of linen, colors and sizes. The minimum purchase amount in the online store is 1500 rubles. You can pay in several ways – by card, cash and bank transfer.
Delivery on average takes about 10 days. This, according to many users, is not very convenient, and the delivery service as a whole is not established, there are often failures. Also, customers do not like the lack of fitting services and the difficulty of exchanging goods. Prices for products are average and high, but during sales, you can buy underwear with a 30-90% discount. Exchange and return of goods is possible within 14 days.
Wild Orchid lingerie online store: wildorchid.com
Oysho
Rating: 4.5
The Oysho brand, founded in 2001 and currently with more than 600 stores in 44 countries, is the sixth brand in our ranking. The Oysho online store operates in 32 countries of the world, including Russia.
Oysho offers customers several product lines – underwear, sleepwear, leisure and beachwear, as well as accessories and shoes. All collections of the brand are carefully designed and include only fashionable products that meet the latest fashion trends. There are lace lingerie, classic, and plush, made of soft fabric.
The Oysho online store does not have a very user-friendly interface. Product categories are presented at the very bottom, which makes it difficult to find products. Sales, bestsellers, sporting goods are presented in large blocks. The product catalog contains a search filter by price, quality, and other characteristics.
The cost of products in the online store and shopping centers is identical. Oysho offers much cheaper lingerie during the sales season. True, some buyers are unhappy with the too long delivery and the poor shipping and order tracking service.
Oysho lingerie online store: oysho.com/ru/
Bustier
Rating: 4.4
TM 'Bustier' is the official supplier of French and Italian underwear brands. The brand is also owned by RozTech LLC. The first Bustier store was opened in 2003, and a year later the company opened its own production workshop, where the production of underwear called Vendetta began. Today, stores are represented throughout Russia and the CIS, there is also an online store, which occupies the seventh line in our rating.
The 'Bustier' assortment includes lingerie, clothing for leisure and home, swimwear. Here you can find both simple daily uncomplicated kits and models for a special occasion, for example, for a wedding. True, the size range is not so wide – the most common sizes are B and C cups. In addition, it should be borne in mind that the target audience is conservative ladies who value high-quality lingerie, so there are complaints about the 'outdatedness' of the products and not following fashion trends.
Bustier has no online store like that. There is a representative website from which there is a redirect to the Defile online store, which is part of the same group of companies. As for the pricing policy, the 'Bustier' has average prices, there are budget options, but there are also more expensive, luxurious models. Delivery in Moscow is free, online service is on an individual basis.
Online store of underwear 'Bustier': bustier.ru
Marcandandre
Rating: 4.3
We ranked the online store from the Marcandre brand in the eighth line of our rating. The history of Marc & André began in France in 1985. Today the brand is popular all over the world and is in demand by lovers of thoughtful combinations, shapes and shades. The brand's designers collaborate with renowned fashion houses, so the collections always keep up with the times and the latest trends. The concept of a multi-brand store was developed by Marc & André in 2001, at the same time the first store was launched.
The trading house offers underwear, swimwear and sleepwear. More than 300 new swimwear models are released every year, setting the tone for summer fashion. The basis of the linen is breathable, so it can be worn every day. On sale there are seamless, lace, corrective underwear. Lingerie sizes are from S to 3XL, bra sizes are limited, the largest cup is F.
In general, the customers of the chain are satisfied with the service and the choice of lingerie, and note that the selection of lingerie and swimwear in the online store is much wider. There is a partial redemption service. The online store is more than modern, the site navigation is also professionally adjusted. Prices are above average, but there are often discounts.
Marc & André lingerie online store: shop.marcandandre.com
Defile
Rating: 4.2
The Defile brand belongs to the already well-known company RosTech LLC, which includes the Bustier and Wild Orchid brands, also included in our popular rating. The first Defile store was opened 14 years after the opening of the Wild Orchid. In the online store of the brand, brands of all three chains are represented. The products are created taking into account the needs of Russian women.
The assortment of the brand includes home clothes and underwear. The size range is not very wide: the size of bras is limited to a cup of 85B. All underwear, presented by TM 'Defile' – lace, classic colors. There is also a large selection of bandeau-type models – bras with and without removable straps. The prices are more than reasonable, and during discounts and sales, you can buy goods even cheaper. There is also a loyalty program here, but, as many reviews testify, it is not entirely honest with customers.
Online store of underwear 'Defile': defile.ru
ARDI
Rating: 4.1
Lingerie brand ARDI was founded in Denmark in the early 90s. by the artist Diane Roissy and Baroness Arietta von Christianssen. At the moment, lingerie is available almost all over the world, in Russia the brand appeared in 1999 and during its more than 20-year history has never violated its own traditions. The brand controls quality and offers its customers products with a long service life. Our experts gave TM ARDI the tenth place in the rating.
The online store boasts an intuitive interface and convenience. It is easy to find the right thing here, because there are filters by price, type, size. Photo and video reviews also simplify the selection.
The assortment includes several lines: silk lingerie, wedding, youth, lace, home, beach, tights and stockings. Since 2010, a line of beach, home and men's sets has been produced. To date, the online store offers more than 500 models of various underwear, including models for a wide chest. ARDI traditionally holds discounts and sales, promo codes and a loyalty program. Delivery from 1000 rubles. carried out free of charge throughout Russia.
ARDI lingerie online store: www.ardi.ru
Wolford
Rating: 4.0
The eleventh position in the ranking is occupied by the Wolford online store. This is an Australian brand founded in the 50s of the last century by two tycoons – Wolf Reynold, who owns the production of hosiery, and Walter Palmers, who has a factory for the production of lingerie. Today WOLFORD is a whole women's club that unites women who prefer elite clothes. Indeed, the cost of the company's products is quite high.
The site is stylishly designed, pop stars are acting as photo models, although this does not affect the quality, but overall it is pleasant. When buying, you can choose linen by color, size, cost. Payment is made by credit card or in cash upon receipt of the parcel. When buying less than 10 units, fitting and partial purchase of goods is possible.
The Wolford range is represented exclusively by premium products. The site contains all the models that can be purchased in the brand's stores located in London, New York, Paris, Moscow and Tokyo. These are, first of all, stockings and tights, leggings with an original design, bodysuits, combinations with adjustments. Underwear – smooth, translucent, thin, seamless. Lingerie sizes are standard – XS to XXL, bras – from 70A to 90D. When buying over 10 thousand rubles. delivery within Russia is free. You can also pick up an order from any store located in the city.
Wolford lingerie online store: wolford.ru
Tezenis
Rating: 4.0
The brand, which appeared in 2003 and positions itself as stylish lingerie for teenagers, is ranked 12th. At the moment, there are more than 500 Tezenis stores in different countries. The brand's products are presented in lightweight, comfortable to wear and at the same time inexpensive models. All linen collections have their own name and are divided by city (Berlin, Miami), so you can choose the right option once and then simply update it.
The range is wide and is updated every week. The company produces underwear, tights, leggings, T-shirts and even dresses and hats – all simple and budget models available for young people. The brand does not have evening, wedding, or dress sets. According to its pedigree, the brand is Italian, but the products are sewn in China or Vietnam, which, apparently, is why there are complaints about the low quality of lace and tailoring.
The online store of the brand is not very convenient for shopping and has ill-conceived navigation. Certain privileges are granted to registered users. So, for example, they can participate in discounts and promotions that are not available to the average user. Delivery is carried out in Russia, with a purchase amount of 3000 rubles. – is free. Tezenis cooperates with the LM Express transport service, which quickly delivers goods purchased in the online store of the brand to 500 major cities of Russia, to other cities and towns the parcels are sent by Russian post.
Tezenis lingerie online store: ru.tezenis.com
Triumph
Rating: 3.9
Triumph International is one of the largest lingerie manufacturers with 48 branches in 120 countries. The catalogs contain underwear, sleepwear, beach and leisure wear. The brand appeared in Russia in 1995; in 2007, its own warehouse was opened, leading supplies to all regions of the country.
Underwear TM Triumph stands out for its conservatism, although the assortment also includes sports, youth, beach models. Among the brand's ambassadors are the most famous personalities – Monica Bellucci, Liv Tyler, Naomi Campbel, Claudia Schiffer and many others. others. The online store is as conservative as the brand's collections. There are no filters for size and color, which is quite inconvenient. In Moscow, delivery is carried out on the day of order. To other regions – from 1 to 5 days.
Triumph lingerie online store: triumph.re
Attention! This rating is subjective and does not constitute an advertisement and does not serve as a purchase guide. Before buying, you need to consult with a specialist.
