Proraso is a legendary shaving cosmetics brand that embodies all the characteristics of Made in Italy products. Suffice it to say that the company that produces it has been run by generations of the same family for more than a century. In addition, this brand has a historical leadership in launching several innovative products at once, as well as cooperation with famous barbershops around the world.
Today we will tell you about Proraso's long history, as well as what kind of shaving products the brand offers and why they are good.
Proraso history
The Proraso company was founded by the Florentine Ludovico Martelli already in 1908. At first it was a small workshop producing various cosmetics. Success came to the business in the 1940s, when his son Pietro started working with the owner. It was he who came up with the idea of launching an innovative shaving cream on sale that could be used before shaving to facilitate the process, and then again after – to moisturize.
This is what the Proraso factory looked like in the middle of the last century.
Initially, the new product was intended for use in barbershops, but when professionals across Italy appreciated it, the cream was launched on a wide sale. Proraso's owners advertised their product as follows: 'A wonderful cream that helps soften the beard and refresh the skin … Getting rid of all the small but annoying shaving problems.'
The brand also got its own face – a painted guy named Gino, who became an integral part of the brand's packaging and advertising for several decades.
The same Gino on the advertisement for the cream before and after shave from Proraso
Nowadays, the line of Proraso products has been significantly expanded, but its basis remains the same: these are comfortable, classic products of high quality. By the way, the company is now run by a representative of the third generation of the Martelli family, named Ludovico, after his grandfather. His two daughters, Laura and Stephanie, also work with him.
Shaving products Proraso
The Proraso series of shaving cosmetics is divided into five lines, depending on the type of skin, hair and the desired effect. They can be easily distinguished by their packaging colors: green, white, blue, red and yellow. The first of these was historically the green line, later all the others were gradually developed.
Brand creators do not particularly experiment with packaging design or attracting media characters: they rely on quality
As the manufacturers emphasize, Proraso cosmetics do not contain ingredients of animal origin, with the exception, logically, of natural boar bristle shaving brushes, as well as mustache wax, which is made from natural beeswax.
PRORASO PRODUCTS IN OUR ONLINE STORE
GO TO STORE
Proraso Green Line
The green line was the very first for Proraso and remains a classic. Of course, over time, the products have been repeatedly refined, but natural ingredients remain at the base, primarily menthol and eucalyptus. The products of this series refresh and tone the skin and are suitable for all types of beards.
Green line pre-shave cream – one of Proraso's hits
It includes the legendary pre-shave cream, soap, foam and shaving cream, lotion and liquid shaving cream, gel to stop the blood from cuts and a brush from natural bristles.
Proraso white line
Products in jars and tubes of white color are intended for sensitive skin prone to irritation. With oat and green tea extracts, these Proraso products help to avoid redness and soften the skin.
Soap is a classic shaving product
This line includes pre-shave cream; soap, cream and foam for the process itself and liquid cream after. They are distinguished by a light aroma with notes of lime and apple.
Blue line Proraso
The ocean color line is designed to provide protection and hydration. Manufacturers dedicated it to those 'who need a close shave'. The main components are aloe vera and vitamin E, the aroma is slightly spicy, based on amber and musk.
Proraso Blue Shaving Foam suitable for all skin and hair types
The choice of products in this line is quite laconic: cream and shaving foam and liquid cream after.
Red line Proraso
The red line, according to the creators, is intended for owners of a hard beard that is difficult to shave. This series contains shea butter and other emollient ingredients to help make shaving easier.
Cream, or – literally translated – “soap in a tube”, from the red line Proraso
Popular pre-shave creams from this line are also available in standard soaps, creams and foams. All products have a rather pronounced sandalwood aroma.
Proraso yellow line
The yellow line is suitable for those who are especially pedantic in shaving and want to achieve perfectly smooth skin. The sweet aroma with hints of vanilla makes you finally be sure that these products will be appreciated not only by those who use them, but also by girls.
Vanilla-scented yellow foam should be used when shaving before a date
The main product in this line today is shaving foam with cocoa butter and shea butter.
Tips for the perfect shave from Proraso
Proraso is a company with a rich history and an excellent reputation, which is why it maintains its image in every possible way. For example, he collaborates with many well-known barbershops in various countries (including, by the way, Moscow Boycut and Briolin), and also publishes various useful materials. Here's one of them – tips for the perfect shave from the pros.
1. Shave in the morning
When you first wake up, your face is as relaxed and rested as possible, and this makes it easier to slide the blade.
2. Use cream before shaving
This cream softens and straightens hairs and sets the stage for the most effective shaving soap.
3. Wrap your face with a towel dipped in hot water
Yes, exactly as they do in professional barbershops. Or, shave immediately after your morning shower, when your hair is softened and dampened with hot water.
4. The best shave is with a shaving brush and soap
Shaving soap envelops your hair for a softer shave. For a fluffy and soft lather, moisten a shaving brush and rub it vigorously over the soap in circular motions to properly coat the bristles.
5. When shaving, use a smooth but confident razor motion.
Do not press too hard on the razor, follow the lines of your face, trying to keep the skin as taut as possible.
6. Remember to keep your razor clean.
Rinse the blades under lukewarm water after swiping over the skin a maximum of two times: trapped hair will reduce efficiency and increase the risk of cuts. Also remember to change the blades regularly.
7. For perfectly smooth skin, one shave is not enough
Apply the soap a second time and repeat the process.
8. Don't forget to cleanse your skin after shaving.
Rinse your face thoroughly with water to remove any remaining hair.
9. Always apply an aftershave cream or balm
Even if you are a real samurai in the art of shaving, it is in any case stress for the skin, it needs help in recovery and hydration.
10. Take care of your skin
If you don’t shave every day or have an ingrown hair problem, apply a little face cream every day.
Conclusion
Proraso is a true Italian shaving cosmetics: high quality, stylish and with a history. Its strongest product for many years is pre-shave cream, which will be especially useful for those who shave every morning and want to make the process a little easier. Also, Proraso products should be paid attention to everyone who encounters any problems while shaving: coarse hair, skin irritation, etc. Among her many lines, sharpened for different skin and beard types, there is sure to be a suitable solution.
