Borodist is a popular Russian brand that produces beard care products, as well as other types of cosmetics and accessories for men. It is based on a whole philosophy of developing a culture of wearing a beard, as well as the largest Internet community of bearded men in Russia. In just a few years, the brand has grown from a start-up of three friends into a full-fledged successful business, thanks to several important parameters: a successful concept, sincere passion for their business, and, of course, decent product quality.
Today we will talk about what products Borodist produces, what they are good for and what new beard owners or those who plan to join them can find here for themselves.
The history of the Borodist brand
The Borodist brand was founded in St. Petersburg by three young guys: David Shevchenko, Ilya Yessennikov and Ilya Shapovalov. It all started in 2012, with the bearded community on the VKontakte network, which later merged with the production of natural cosmetics for mustaches and beards. I must say that the founders of the project themselves have been wearing a beard for a long time, so they knew not by hearsay about all the problems associated with this element of appearance: from annoying comments to a meager assortment of care products – at that time, products for beard and mustache were only imported and sold far from everywhere. The guys decided to give their answer and launched the first brand in Russia and the CIS specializing in goods for bearded men.
The Borodist brand quickly developed a recognizable corporate identity
The business gradually began to grow, in 2013 a project was launched on Boomstarter, which helped to raise part of the funds for development and served to increase the brand's popularity. To date, Borodist products are presented on the official website, in a company store in St. Petersburg and in several hundred representative offices, specialized outlets and barbershops throughout Russia, in the CIS countries and in Europe, as well as, of course, in the Internet space. In addition to beard and mustache care products, the brand now produces other types of hair and body cosmetics, as well as various useful or just cool accessories.
Beard products
Beard care products are the main category of the Borodist brand, so there is an especially wide selection here.
Oils
For those who are just starting to grow a beard, manufacturers recommend 'Borodist Warming' oil. The extract of red pepper, which is part of this product, heats the hair follicles, thereby stimulating the growth of the beard, so that with regular grooming, hair becomes thicker and areas with gaps disappear. The oil also nourishes the skin and relieves irritation and itching.
The most popular category of Borodist cosmetics – beard oil
For nutrition, healthy shine and – a nice bonus – light aroma, the creators of Borodist recommend various oils. For those who prefer the tried and tested classics, Classic Beard Oil with jojoba oil as the main ingredient and the scent of a masculine fragrance will be appreciated.
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Fans of a more brutal style should try 'Irish Whiskey' – a product with a tart aroma of quality spirits. This oil also has a cooling effect.
Oils 'Wizard' and 'Hunter' have natural aromas, which is not surprising: as you can see from the list of ingredients, they contain exclusively natural ingredients. They provide the skin with toning and anti-inflammatory protection, and make the beard shiny and healthy. As follows from the reviews of many buyers, Borodist oils are consumed sparingly and at the same time have a pleasant non-greasy texture: you can apply a few drops to your beard, and then you don't even have to wash your hands.
Balms
For styling beards, Borodist produces various balms that contain beeswax. These products help tame unruly hair and give a well-groomed look.
Beard balm sold in 50 g compact jars
Balm 'Citrus Splash' consists of liquid, solid and essential oils, purified beeswax, vitamins and extracts, including a natural antiseptic – rosemary extract, which protects the skin from irritation. A pleasant addition is the citrus aroma.
The 'Asian Tree' balsam combines the traditions and components of Asia: menthol for freshness, amla powder for strengthening hair roots, etc. This product has a bright sandalwood scent. By the way, the smell is quite persistent, it can last all day. In this case, it is better to refuse eau de toilette so as not to interrupt one aroma with another.
Many Borodist packaging ideas come from fantasy
Balm 'Warrior' is marketed as a remedy 'for real severe bearded warriors'. It does not have a pronounced aroma, but it contains extracts of brewer's yeast of birch buds-bruneck, so in addition to styling the beard, the balm also continues to stimulate its growth.
The 'Paladin' balm with a bright scent of almond cream looks more refined (this is a move that is clearly designed not so much for the bearded men themselves as for their friends). It also features an impressive cocktail of natural ingredients, including coffee and grapefruit extracts, to help promote healthy facial skin.
Mustache products
Another strength of the Borodist brand is the mustache wax. The collection of the brand includes waxes with a variety of aromas: from classic neutral to such unusual as the smell of gum, Coca-Cola, coffee or Indian spices.
The wax holds its shape firmly and gives them a pleasant aroma
All products of this line have a firm consistency, but are quite malleable, they are applied with fingers. The main components of products in this category are beeswax, candelilla and carnauba wax.
Shampoos and grease
One of the most interesting products of the brand in the line for hair care are solid shampoos. This is ideal for travel and travel: they take up little space, they will never spill, and you will not have to argue with airport employees because of the volume of liquids in your carry-on baggage. Shampoo 'Fresh Mint' has a cooling effect and a pleasant mint aroma, 'Forest' contains various natural oils to strengthen hair, and 'Green Tea' best cleanses the hair and gives it a delicate green tea scent.
Borodist solid shampoos take up very little space
Borodist also produces hair styling products. The assortment includes the soft paste 'Mint Candy', which gives the hairstyle a neat look and at the same time remains almost invisible, as well as 'Cherry Soda' grease for modeling complex spectacular hairstyles: from classics to pomp and slipback.
Body products
In the body products category, Borodist has a variety of soaps, including salt and charcoal soaps, as well as a category covered by not so many brands! – tattoo care products.
Tattoo care products can be purchased as a set
'Snake Recover' tattoo cream and 'Octopus Healing' tattoo balm will help the skin heal in the first days and weeks after the image is applied. These products contribute to the timely healing of the skin and maintain the brightness and clarity of the pattern.
Sets
Separately, it should be said about a convenient option from Borodist – sets. For example, the 'Classic' box, for which you can choose from 3 products for beard, mustache and face care. Or 'Clean & Soft': oil, soap and shampoo. Or a set of tattoo care products. In general, several funds at once for the price are slightly lower than if they were all bought separately. In my opinion, such sets are useful not only for the bearded men themselves, but for those who want to make a gift: a hint of what to buy, and beautiful packaging, and a discount – in general, all the delights at once.
Something like this looks like a set from Borodist
If desired, the sets can also be packed in a 'bearded man's case' – a large branded box made of natural oak with grooves specially in the shape of the brand's products.
Fan Accessories
The founders of Borodist are constantly coming up with new ideas, and these ideas gradually made up a whole section of accessories. It features signature mustache and hair combs, beard brushes, and metal beard rings that instantly create the look of a brutal Viking (or fantasy fan).
Borodist badges
The brand also offers a variety of merchandise: T-shirts, caps, badges, stickers, etc. By the way, these products may be of interest not only to loyal fans of the brand. Borodist packaging design, which migrated to accessories, was developed by one of the founders of the brand, Ilya Shapovalov, and looks really cool.
BORODIST PRODUCTS IN OUR ONLINE STORE
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Conclusion
The Borodist brand cannot yet boast of a long history, unlike a number of Western manufacturers of beard products and barber shops, but it certainly has its own recognizable style, spectacular design and good quality. It is quite possible that you will find in its assortment a lot that is useful for yourself or for a gift to your bearded friends.
