Armani products are made just for you if:
- Prefer to wear branded clothing and accessories;
- Choose luxurious things with a discreet, discreet design;
- You think that clothes, accessories and even the interior should be of exceptional quality, mainly of luxury class;
- Strive to maintain the image of a successful and confident man with a personalized style;
Does it look like you? Fine! Did you know that Armani offers not only clothes, shoes, accessories? The list of the legendary fashion designer's creations continues: cosmetics, perfumes, sweets, household goods, as well as delicious cuisine, designer interiors of branded restaurants and hotels located in the best cities of the world. These are not only expensive, premium lines, but some of them are quite affordable for the mass buyer. Impressive? We've collected everything a stylish man needs to know about this brand. If you are impressed by a refined sense of taste and like exquisite things, then in our review you will definitely find something new for yourself. Join us!
What is Armani?
The Armani brand includes several lines and a wide range of products for every taste. The company has long been producing not only clothes, shoes, luxury accessories, relevant in any life situation. Her creations also include: exquisite outfits for children, watches, cosmetics, jewelry, glasses, perfumes, furniture, household goods. Not all of them are expensive, there are also quite affordable things. But that's not all!
In the best shopping centers, on the most prestigious streets of the world, there are branded restaurants and hotels. These premium establishments are known for their delicious cuisine and lavish interiors. One of the most famous among them is the Armani Hotel Dubai, which is located on almost 40 floors of the Burj Khalifa skyscraper in Dubai. The interior design for the chain of restaurants and hotels was developed by none other than Giorgio himself. And they are really worth seeing!
At the same time luxurious and modern interior of Armani Hotel Dubai you can see the corporate identity of its creator
Giorgio Armani is rightfully considered a legend in the fashion world. Coming from a poor family, he was able not only to learn all the subtleties of the fashion industry, but also to become one of the most authoritative and wealthy people on the planet. Armani has always been keenly aware of trends and slight changes in customer needs. It was he who rethought the classic style of clothing, created on its basis more comfortable, practical men's and women's clothing. The characteristic features of his 'offspring' are: lightness and softness of fabrics, minimalistic style, impeccable cut. But also any item of the brand is distinguished by the emphasized sophistication of lines, design, details. No wonder every man dreams of a suit from Armani, and women dream of a bottle of perfume of this legendary brand! How can you pass by this?
Many movie and pop stars appear on the red carpet wearing Armani clothes (Michelle Pfeiffer, Judy Foster, Robert De Niro, Russell Crowe, others). In addition, Giorgio has designed clothes for the characters of the films The Matrix, The Wolf of Wall Street, The Untouchables, American Gigolo, as well as the players of the Chelsea Football Club.
How did it all begin?
In his youth, the future founder of one of the most influential fashion houses in the world did not dream of a fashion industry. He saw himself in the role of a doctor, but fate decreed otherwise. After studying for several years at the Faculty of Medicine, Giorgio Armani suddenly realized that this profession was not for him. He left the university. After the army, in 1954, Giorgio got a job as an auxiliary worker in the largest department store in Milan, La Rinascente, where he soon worked as a showcase designer, and then as a men's fashion stylist.
Yes, Armani turned out to be a capable, ambitious kid! Therefore, already in 1964, he moved to work at HITMAN as a menswear designer and assistant to fashion designer Nino Cerruti. But this could not contain his pressure. In 70, Giorgio opened his own design agency. It worked on orders for brands such as Gibo, Boulevard, Montedoro, Sicons. And in 1974, the first collection of menswear under the Armani brand was released, which made a splash at the show in Florence. This was the beginning of the legendary story of the birth and enchanting development of the empire of the 'father of Italian fashion'.
Father of Italian fashion, master of details – Giorgio Armani himself
A year later, the model presented a women's collection. In the 80th year, the company entered the US market. And since 1981, the brand has been constantly creating new lines. It was Giorgio Armani who became one of the first fashion houses to segment their products.
Armani lines
Today the Armani Group empire is made up of the following brands:
Armani prive
The line was launched in 2005 and consists of haute couture clothing that is available in brand boutiques. These outfits can be seen at the Haute Couture week in Paris.
GiorgioArmani
The main line of the brand includes ready-to-wear, which are distinguished by impeccable quality at a high price. These are exquisite ready-to-wear deluxe clothes, 'timeless classics'.
Actor Leonardo DiCaprio in a Giorgio Armani suit at the WOLF OF WALL STREET premiere
EmporioArmani
This is a prêt-à-porter apparel designed specifically for young men and women with a modern outlook. The line is a sub-brand of Armani.
EA7
This brand presents comfortable and beautiful clothes for those who lead an active lifestyle.
Armani clothing for active men and women – EA7 line
Armani Collezioni
This is a transitional (so-called diffuse) line between luxury brands and more affordable for the mass consumer. It is mainly based on suits of elegant cut and hand-knitted items.
Armani Jeans
This is a line of comfortable and functional denim and textile clothing for every day. The cost of things is quite affordable. These clothes can be found in department stores or Armani Jeans specialty boutiques.
Megan Fox in Armani Jeans ad campaign
Armani junior
Again we have a transition ruler. It features exquisite outfits for children, from babies to teenagers 16 years old.
Armani Exchange
Another diffuse brand created specifically for the mass consumer. Includes clothing and accessories mainly in casual style with a relatively low cost.
The Armani Exchange line offers not only casual clothes, but also stylish accessories for every taste
Armani / Casa
This brand includes a variety of home products and interior solutions. These are furniture, lamps, textiles, carpets, cutlery, and much more.
Armani Beauty
This line offers customers a wide range of a wide variety of cosmetic and other personal care products. And also perfumery.
Armani perfumery will highlight the individual style of a true man
Armani / Ristorante
This is a chain of branded cafes and restaurants located in various parts of the world: New York, Santiago, Abu Dhabi, Dubai, Hong Kong, Tokyo, Cannes, Stanbul, Milan, Munich, Paris.
Armani / Hotels
These are branded hotels of the brand, interior solutions for which were developed by Giorgio Armani himself. The design of the premises is distinguished by minimalism of lines combined with expensive and high-quality interior decoration. There is a sense of luxury here, but it is not pretentious, but restrained, conducive to relaxation.
Breathtaking panoramic view from Armani Hotel Dubai suites softens understated interior design
Armani / Fiori
This is an exclusive flower service, which is offered not only in the brand's boutiques, but also in independent stores in the largest cities in the world. Each floral collection is personally designed by Giorgio Armani and includes flowers, as well as vases, candles, flower pots, interior lights. The production uses expensive materials: marble, varnished wood. For major holidays (Valentine's Day, March 8 and others), the brand offers exclusive collections of flowers, complemented by specially designed postcards.
Armani / Dolci
Includes sweets: dark chocolate, milk chocolate, white chocolate bars and more. They can be purchased separately or in beautiful designer packaging. The brand also offers seasonal, limited edition collections of branded sweets. An excellent gift solution for loved ones!
Armani / Dolchi brand sweets
Finally
Giorgio Armani is known all over the world as the 'Maestro of Details'. It is the touching attitude to detail, the ability to harmoniously place accents that gave world recognition and success not only to clothes, shoes, accessories created by a famous fashion designer, but also to household goods, restaurants, and hotels. Each of them is the embodiment of the Armani philosophy, based on the union of fine taste and luxury. You always want to wear the brand's clothes, as well as live surrounded by these luxurious interiors, as well as have delicious food, enjoy using not only practical, but also aesthetically attractive cutlery, pillows, carpets. Why? Because in all his creations Giorgio Armani puts a piece of his heart. That is why his corporate identity is easily recognizable on the red carpet, in a restaurant, at a friendly party or just on the street.
Do you already own any Armani item? What is it and why did you choose this particular brand?
