Suavecito is an American brand that specializes in cosmetics for men and women. The creators of the brand set themselves an ambitious task – to become a cultural phenomenon that can not only shock, but also inspire. The idea of Suavecito is the embodiment of the American dream, when even a low-income citizen has the opportunity to purchase something of exceptional quality. The products were originally intended for the poorest segments of the population, and therefore have become incredibly popular among Hispanic immigrants. Today, film and music stars, politicians and athletes use the company's funds. Review on a brand for beggars and kings – Suavecito.
One of the company's main tools is customer feedback. Representatives of the brand organize thematic events, at which they are personally present and communicate with everyone who wants it. Such meetings are a source of inspiration for masters in the search for new compositions and fragrances.
Suavecito creates new lines based on customer feedback
The history of the creation of the Suavecito brand
If you are asked what the American Dream is, the story of the creation of Suavecito, which is somewhat similar to the stories Microsoft, Google and KFC, is an example. Brothers Pete and Tony Adame, who together with their friend J-Bird gave the world one of the most dashing and custom brands of cosmetics, actually wanted to open a sausage shop and sell hot dogs. However, the bank denied them a loan.
Of all the ways to make money on your own restaurant, the most unusual was chosen. The guys were fans and active consumers of Three Flowers hair lipstick, but the cost of these products, in their opinion, was too high. So they invested all the money they had – about $ 1,000 – in creating their own fixing vehicle. Their competitive advantages are the unusual low cost with high quality composition, as well as a pleasant and persistent smell.
The PR company was the cheapest possible, but it was also the most effective. The guys walked around town and attended styling parties at their own expense. The first consumers were friends and barbers who started ordering indie products for their establishments. The purchases were made in small batches, packaged in bags, but things went well, so resourceful entrepreneurs decided to switch to banks and create their own logo.
The Suavecito logo took a lot from Mexican culture
This is how their first exclusive product appeared – Suavecito's Original Hold Pomade. The fondant has delighted the Hispanic population of California bordering Mexico. The competent choice of the logo (skulls are an integral part of the Mexican culture), the affordable price and properties – the lipstick had a persistent aroma, was water-based and was easily washed off with warm water. Today, street racers in signature cars, tattooed bikers, street artists and skateboard enthusiasts are inherently associated with the Suavecito image. The brand produces several dozen names of not only men's but also women's cosmetics in all popular categories.
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Styling pads and sprays
Suavecito hair styling products are water-based. Warm water will be sufficient to remove the product. During manufacturing, the addition of harmful substances is not allowed. All compositions differ exclusively in male aromas:
- tones of vanilla or cloves;
- musk;
- oak shavings;
- toasted coconut.
Waxes do not create the appearance of stuck hair and a 'greasy head'. The Suavecito series contains products that give styling a noble matte effect. There is a specialized collection of lipsticks that protect hair in cold and snowy seasons.
Suavecito hair pomade is water-based
Young people will appreciate the Suavecito styling sprays. These tools, like waxes, can be used simply and quickly. It is necessary to apply sprays only on clean, dried hair, spreading with fingers or a comb along the entire length.
Shaving products
Suavecito shaving products are available in the form of gels, lotions and creams. The scope of application is standard – fast and accurate shaving, subsequent removal of irritation, pain relief of associated cuts, if any. The compositions are distinguished by a branded, original aroma and consist of natural ingredients.
Suavecito shaving creams are available in two types of packaging:
- tubes;
- washers.
The tube has a small volume and is easy to use. It is convenient to take such packaging on a business trip. For home use, a more weighty container form is quite suitable – a washer. Both products prepare skin for shaving with a gentle, warming effect.
Suavecito shaving products are available in the form of lotions, gels and creams
For better skin softening after shaving, the brand suggests using lotions or gels. They contain not only emollient components (for example, aloe vera), but also antiseptics. Suavecito offers men several aftershave options in a large and compact package. The 470 ml bottle will be a convenient solution not only for barbers, but also for those who have to shave often.
Beard care
Suavecito beard care products are primarily oils and shampoos. The formulations are distinguished by their operational action, the effect of which will be obvious from the first application, which inspires respect. Benefits of Suavecito Oil:
- root nutrition;
- restoration of the structure of the hair follicle;
- maintaining a healthy look (no unhealthy oily sheen);
- stimulation of hair growth.
Oil is produced in bottles with a pipette, as well as sprays. Suavecito shampoos help to keep the beard clean, eliminate unnecessary odors, and have a pleasant and persistent masculine scent in the spirit of the brand.
All Suavecito products are based on a persistent and original scent
Perfumes and body care
The brand produces its own collection of perfumes and body care products. Eau de toilette, like all Suavecito products, has a persistent, original masculine scent. The trick of shower gels is the cleansing of the skin and the same pleasant aroma.
Suavecito perfumes are themed in the spirit of the brand
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Suavecito accessories
Suavecito produces branded products that reflect the keen interest of their creators in the world of style and fashion:
- stripes on clothes and bags;
- key rings;
- decorative figurines;
- badges;
- accessories for barbers.
Stylish holders for combs and lipstick jars have found their place not only on tables in barber shops, but also in private use. They give the men's cosmetic shelf a nice and slightly bold look. Suavecito's skeletal and bone art looks especially organic in the hands of tattooed bearded men and daring young informal guys.
Suavecito accessories have a pronounced promotional focus
Like hair, facial hair should be brushed regularly. Suavecito combs are available in head and beard versions. These accessories are used for daily styling, massage of the dermis, as well as for uniform application of cosmetic products. Suavecito relied on the original design and ergonomic shape of the combs. Butterfly designs are especially convenient for barbers.
Conclusion
The main feature of Suavecito is high quality at a low price, as well as a persistent, original, masculine scent. The consumers of the brand's products are a surprisingly diverse audience – from street underground artists and Hispanic expatriates to politicians, athletes and actors. The company manufactures a wide range of products for a variety of needs, ranging from daily complex care to accessories for barbers.
