9 best toilet papers

Review of the best according to the editorial board. On the selection criteria. This material is subjective and does not constitute advertising and does not serve as a purchase guide. Before buying, you need to consult with a specialist.

Each person approaches the choice of hygiene products with special scrupulousness. Toilet paper is used more often than other products, so it should be comfortable, soft, clean well, easy to tear off, and not irritate the skin. For the first time, such a tool began to be used in ancient China. In the middle of the 19th century, paper was issued in the form of separate sheets. But in rolls it appeared in 1928 thanks to the German developer Hans Klenck. 15 years later, two-layer paper saw the light, which had an extreme softness and density. Since the end of the 20th century, wet hygiene products have been used. In combination with regular toilet paper, the perfect cleansing result was obtained.

How to choose toilet paper

The modern market for care products is overflowing with all kinds of paper. By what criteria to choose it, you will find out in our article.

  1. Composition. Paper is made from natural cellulose or recycled materials. Made from natural fibers, it absorbs dirt better and dissolves in water, softer and more pleasant to the touch, looks more aesthetically pleasing. Recycled paper is stiffer, but costs an order of magnitude lower. The composition should not contain dyes, fragrances, chemical bleaches.
  2. The number of layers. There are several types of paper. Single-layer is an economy category product made from recycled materials. The best option is 3 layers. Premium lines represent paper with 4 or more layers, but the price is quite high.
  3. Absorbability. Manufacturers make embossing with various patterns on the surface of the paper. This speeds up and improves absorption. In addition, such an ornament gives an aesthetic appearance.
  4. Softness. The delicate surface does not irritate the intimate area. Therefore, you should opt for soft toilet paper.
  5. Convenience. For comfortable use, perforation lines are applied to the paper, along which the sheets are torn off. In their absence, the consumption is uneconomical, and the use is inconvenient.
  6. Wastelessness. The paper must dissolve quickly in water to avoid the risk of blockages in the pipes.
  7. Shelf life. Many buyers believe that it is not worth paying attention to this parameter. But this is wrong. After the expiration date (in most cases it is 2 years), the paper loses its properties.
  8. Price. It is made up of all of the above parameters. Each buyer himself determines how much he is willing to spend on the product necessary for daily care. High cost is a sign of the maximum level of comfort and safety. But often inexpensive toilet paper meets all hygiene requirements.

The experts of the magazine, based on the results of independent research, taking into account the number of sales and reviews of real buyers, have made a rating of the best toilet paper that meets the requirements of comfort and safety.

Rating of the best toilet papers

Nomination a place Name of product price
Rating of the best toilet papers 1 Zewa “Just 1” 166 r
2 Papia, three-layer RUB 95
3 Kleenex “Premium Comfort” 284 r
4 Zewa “Deluxe Orchid” 108 RUB
5 Perfex “De luxe” 157 r
6 Familia, double layer RUB 60
7 Eureka “Crisis” 388 r
Best Wet Toilet Paper 1 Kleenex Clean Care RUB 104
2 Zewa “Natural camomile” 99 RUB

Zewa “Just 1”

Rating: 4.9


Zewa is the oldest hygiene products company. For the first time in our country, its products appeared in 1997. Today, millions of Russians use the brand's products. She is constantly expanding the range, improving quality, and developing new technologies. Just 1 is a premium four-ply paper released in 2016. It is she who gets the first place.

The paper is more dense and thick, absorbs better, so sometimes one sheet of paper is enough for body care. The unique soft zone creates a comfortable feeling. The paper is pure white, odorless and therefore suitable for particularly sensitive people. A patented development of the company – the Aqua Tube washable sleeve. She is present in all Zewa papers. Consumers quickly appreciated this convenience, and new customers joined the ranks of the brand's fans.

According to reviews, the paper justifies its value. The size of the sheets has become larger, they are more convenient, they have high strength. The paper does not cause irritation, the texture is soft, delicate, delicate care. Due to the above properties, consumption is reduced. Therefore, the packaging lasts a longer time compared to other types of paper.


  • premium series;
  • 4 thick layers;
  • absorbs 2 times faster;
  • soft central area;
  • water-soluble bushing;
  • without fragrances and dyes.


  • high price.

Papia, three-layer

Rating: 4.8


The brand appeared on the Russian market three years ago, but has already taken a leading position in sales of hygiene products. Papia is constantly improving, introducing innovative production technologies in order to offer customers products that fully comply with international standards. Its quality is recognized by many experts and independent research institutes.

The second place in the rating goes to three-layer paper, which is made from 100% cellulose. Its high quality makes the product soft and delicate, and allows you to delicately care for the intimate parts of the body. Sheet size: 129.5 cm. They have an embossed pattern in the form of a floral print and the inscription Papia. Paper of special strength, does not delaminate, tears off strictly along the lines drawn.

The product is not flavored, not colored. Suitable for people prone to irritation. Users gave the highest scores for paper quality, economical use, and reasonable price. It is comfortable to use, does not tear, and has an aesthetically pleasing appearance.


  • made of high quality cellulose;
  • double-sided embossing;
  • optimal sheet size;
  • high degree of softness;
  • without smell.


  • not detected.

Kleenex Premium Comfort

Rating: 4.8


The world famous brand was founded over 90 years ago. It satisfies the need for high-quality, comfortable, soft hygiene items as much as possible. Today, its products are used by consumers in more than 150 countries around the world. Toilet paper is created only from environmentally friendly materials that delicately care for the skin and give the feeling of maximum freshness.

In third place is Premium Comfort. This is a premium multilayer paper that has a roll width of 0.95 cm, a length of 17.6 m, sheet size 12696 mm. It is produced from high quality virgin cellulose using a unique patented technology. Extra soft, it provides maximum comfort. Air embossing makes it lush.

Many buyers, having tried this paper, opt for it. It cleans delicately without irritation. Its special surface is very lush, the leaves come off exactly along the line. High density and optimal size allow minimizing consumption, and the absence of flavors and dyes makes it possible to use it for very sensitive people and children.


  • soft, airy texture;
  • made from 100% cellulose;
  • without fragrances;
  • high density;
  • economical consumption.


  • not detected.

Zewa “Deluxe Orchid”

Rating: 4.7


Another paper of the famous Zewa brand entered our rating. It is created from virgin cellulose fiber without harmful additives, so its use is safe, and it itself is considered an environmentally friendly product. Like all other types of papers, Deluxe has a water-soluble sleeve that does not require special disposal, it can simply be flushed in the toilet. Three-layer paper, the size of the sheets is designed for comfortable hygienic care.

The padded texture absorbs dirt well. She is soft, lush. The density is high, so the paper will not tear or delaminate. The delicate scent of the royal orchid combined with the pink color makes the care more comfortable and pleasant. The product has been tested under the control of dermatologists and is recommended by them for use.

Consumers note the biodegradable core, the delicate yet dense texture of the paper. It is economically used, delicately removes dirt, gives a feeling of cleanliness and freshness. The scent is exquisite, very pleasant, but not intense. Paper packaging immediately attracts attention and gives aesthetic pleasure.


  • safe composition;
  • super absorbent surface;
  • washable sleeve;
  • pleasant unobtrusive aroma;
  • dense and thick sheets.


  • not detected.

Perfex “De luxe”

Rating: 4.6


The fifth line of the rating goes to three-layer paper, which is produced by the largest European manufacturer of hygiene products. The soft surface provides comfort and freshness. The paper is made of 100% cellulose fiber without the use of dyes and is an environmentally friendly product. Dermatologists recommend it to all family members and even people with a high sensitivity threshold.

The textured texture increases the absorption rate. Sheets with interesting drawings have the optimal size, they are very durable, they are torn off strictly along the dash-dot line. The paper differs in flavor. There are 2 types of products: with chamomile and peach. The sleeves are dense, the paper is firmly fixed on them, does not move out.

According to reviews, Perfex De luxe is economically consumed. 1 roll lasts longer than comparable paper from other manufacturers. It is very delicate and soft, easily divided into sheets, smells gentle, unobtrusive. The paper with an interesting embossing was liked by all the respondents who had already tried it in practice.


  • made from safe natural fiber;
  • increased density;
  • suitable for allergy sufferers and children;
  • ideal sheet size;
  • soft, pleasant texture.


  • not detected.

Familia, double layer

Rating: 4.5


The honorable place in the rating is taken by high-quality two-layer paper, which gives a feeling of cleanliness and freshness and a feeling of incredible comfort. It is made from cellulose, not flavored, therefore it is suitable for allergy sufferers and sensitive people. The surface is finished with an embossed floral pattern. Soft and airy, it is both strong and thick. The paper does not flake or tear.

The sheets have a size of 9.512.5 cm and are torn off strictly along the perforation line. The length of one roll is 16.9 meters. The number of sheets is 141 pieces. The texture absorbs dirt well. Thanks to this property, paper consumption is minimized. White color.

Customers who are accustomed to saving money, but getting a quality product, called Familia paper the best in terms of the ratio of these parameters. It is gentle to the touch, does not cause irritation, and cleanses as much as possible. It is used by all household members, including small children. The sleeve is strong and holds paper well. In addition to all the advantages, it has an affordable, cost-effective cost. User rating – 'excellent'.


  • made from 100% cellulose fiber;
  • for all family members;
  • fast absorption;
  • separation exactly along the line;
  • tight sleeve;
  • has no smell.


  • not detected.

Eureka “Crisis”

Rating: 4.4


The rating is completed by the multilayer paper of the Eureka company. It will become not only a means of hygiene, but also a wonderful gift for all those who have a sense of humor. Along the entire length you can read quotes from newspapers and various catch phrases about the crisis. For many, this will replace the reading of books and magazines, which they are used to in the toilet.

The paper is made from materials that are safe for health. Soft and pleasant to the touch, it does not cause irritation and is suitable for all family members. Width – 10.5 cm. Each roll is packed in a transparent plastic wrap.

Many respondents noted that paper will become a kind of joke and an inexpensive souvenir for any celebration. The price of 1 roll is about 100 rubles. Customers found this cost high for daily hygiene products, but they rated the resourcefulness of the manufacturer, which produces a variety of toilet paper with jokes and crosswords, and gave it a high score.


  • original souvenir;
  • natural composition;
  • dense, thick sheet;
  • standard size.


  • overcharge.

Best Wet Toilet Paper

Wet toilet paper has recently entered the everyday life of Russians. Someone appreciated this product, someone unnecessarily. The paper looks like ordinary wet wipes, but it has larger sheets and can be flushed down the toilet. In addition to those listed, it also has undoubted advantages: you can carry it with you in your purse, care is cleaner and more comfortable, a pleasant fresh smell. In our rating, we included 2 wet papers from popular manufacturers of hygiene products, which have already received the largest number of positive reviews from real consumers and experts.

Kleenex Clean Care

Rating: 4.9


The damp paper is suitable for use by the whole family, including children over 3 years old. It delicately and carefully cleans, gives a feeling of cleanliness, freshness and comfort. The paper is made from safe non-woven material. It is very soft and pleasant to the touch. The impregnation contains no alcohol or other irritating components, so Clean Care is suitable for people with sensitive skin.

The napkins can be flushed down the toilet, they do not clog the sewer pipes, they are biodegradable, just like regular toilet paper. Sheets are easy to get out of the package, do not stick together. The sticky flap is securely in place. Even after repeated opening, it does not lose its adhesive properties. It is convenient to take the packaging with you to work, rest, or on long trips.

For home use, the consumer has the opportunity to purchase napkins in a plastic block and simply replace the packaging with new ones. The respondents rated the quality of the Kleenex product. The sheets have the optimal size, the impregnation is moderately wet, the consumption is minimal. By using Clean Care after regular paper, you can achieve perfect cleanliness.


  • from safe raw materials;
  • no alcohol;
  • for skin prone to irritation;
  • effective hygienic care;
  • for the whole family;
  • tight closure;
  • convenient packaging.


  • not detected.

Zewa “Natural camomile”

Rating: 4.8

Zewa Natural camomile

Another wet paper included in our rating is worthy of attention from buyers. It is made from safe materials, soft and gentle to the touch. The impregnating lotion contains chamomile extract, which reduces the risk of irritation and cares for the skin. The paper is odorless, therefore suitable for sensitive people. Its use is dermatologically approved.

The sheets are sized optimally for hygienic care. They can be easily removed from the package by the piece. The valve is securely in place and prevents the wipes from drying out. They can be flushed down the toilet without the risk of clogging the pipes. One pack contains 42 wipes.

The opinion of the respondents is unanimous: using dry and wet Zewa paper, you can experience incredible comfort. The packaging is small, it is convenient to take it on trips. The napkins are moderately dense, do not tear, are economically consumed, and remain wet for a long time. They can be used by both children (from 3 years of age) and adults.


  • safe raw materials;
  • do not contain alcohol;
  • recommended by dermatologists;
  • PH-neutral lotion;
  • biodegradable;
  • without smell.


  • not detected.

Attention! This rating is subjective and does not constitute an advertisement and does not serve as a purchase guide. Before buying, you need to consult with a specialist.

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