Review of the best according to the editorial board. On the selection criteria. This material is subjective and does not constitute advertising and does not serve as a purchase guide. Before buying, you need to consult with a specialist.
Today, a huge number of books have appeared on the Internet, in which the main points of copywriting are explained in detail. Such excitement is associated with the development of the popularity of this type of freelancing. Anyone who has decided to make money on the Internet should get acquainted with the rating of the best copywriting publications. For professionals in this field, it will not be superfluous to brush up on skills and get acquainted with the unique techniques of experienced authors.
Real copywriting is associated with advertising, so it is important to learn how to write selling texts in order to be able to easily model your knowledge and transfer it to another situation. For this reason, many freelance books are suitable for marketers.
The ranking of the best copywriting books is divided into two categories for convenience. The selection of participants is based on the subjective conclusions and preferences of the experts.
- Rating of the best copywriting books
- Best copywriting books for beginners
- I. Pereverzev. How to turn letters into money? What is copywriting?
- Copywriter's handbook. Elina Slobodyanyuk
- Copywriting of Mass Destruction. Denis Kaplunov
- Write, cut. Maxim Ilyakhov, Lyudmila Sarycheva
- The best books for experienced copywriters
- Copywriting. How not to eat a dog. Dmitry Kot
- Business copywriting, Denis Kaplunov
- Sasha Karepina. We write convincingly. My own copywriter
- Genius to order. Mark Levy
- Hypnotic ad copy. Joe Vitale
Rating of the best copywriting books
|Nomination||a place||Name of product||rating|
|Best copywriting books for beginners||1||I. Pereverzev. How to turn letters into money? What is copywriting?||4.9|
|2||Copywriter's handbook. Elina Slobodyanyuk||4.8|
|3||Copywriting of Mass Destruction. Denis Kaplunov||4.7|
|4||Write, cut. Maxim Ilyakhov, Lyudmila Sarycheva||4.6|
|The best books for experienced copywriters||1||Copywriting. How not to eat a dog. Dmitry Kot||4.9|
|2||Business copywriting, Denis Kaplunov||4.8|
|3||Sasha Karepina. We write convincingly. My own copywriter||4.7|
|4||Genius to order. Mark Levy||4.6|
|5||Hypnotic ad copy. Joe Vitale||4.5|
Best copywriting books for beginners
If it is not possible to take copywriting courses, you should refer to the relevant literature. In books for beginners there is information about all the nuances of this way of earning money.
I. Pereverzev. How to turn letters into money? What is copywriting?
The leading place in the rating belongs to a work written in an intelligible language. It tells about the essence of this type of freelancing, SEO copywriting. The reader will learn how to make money on the Internet without leaving the apartment, using his own brain and hidden talents. There is a list of systems and programs on the pages, names of text exchanges, rules for creating well-selling articles.
This is an excellent choice for someone who is just starting to study copywriting and does not know the secrets of selling texts, the features of communication with customers and places where decent work is offered. The book will help you to look at yourself from the other side, to think about various opportunities for making money.
Copywriter's handbook. Elina Slobodyanyuk
Handbook E. Slobodyanyuk offers material on writing scripts for advertising, naming. The amount of information is quite large, you won't be able to remember everything at once. Sometimes you will have to return to specific chapters. There are no ready-made templates in the book.
Readers liked the beautiful design of the text and the themes of the visual means of the language. This is the best option for a beginner copywriter. It will not work for people with some experience in writing texts. Most information is considered useless by professionals. The work is read very easily. It can be mastered in a few hours.
Copywriting of Mass Destruction. Denis Kaplunov
It is impossible not to include in the rating the book of blogger Denis Kaplunov 'Copywriting of Mass Destruction'. The publication will teach an inexperienced copywriter to evaluate clients and readers with a glance, and not build on their own opinion. And this is correct, because personal opinion can ruin the selling text. The fact is that each of us has our own hobbies, tastes and interests.
The author shows in an accessible way how to start thinking for the client and build your arguments logically. The book contains a lot of Kaplunov's personal experience and his beginnings. Life stories inspire readers and make it clear that mastery comes with time. There is a little extra information in the book, but the emotions after reading are only positive.
Write, cut. Maxim Ilyakhov, Lyudmila Sarycheva
To prevent the texts from being verbal rubbish, it is worth purchasing the book 'Write, cut'. After reading it, you can understand how much excess copywriter writes in articles. According to the authors, the main rules of a strong text are important meaning, simplicity of presentation, respect and care for the reader. By the way, the authors of the book are editors of the popular Glavred website.
Readers are delighted with the original presentation of the material, a large number of examples. This is a book for those who want to learn how to write strong texts, present their thoughts logically, and attract attention. In addition to copywriters, this manual will be useful for managers, schoolchildren and teachers.
The best books for experienced copywriters
The second category of books is suitable for professional growth of copywriters, the development of personal qualities. After reading, the freelancer will become an even stronger writer.
Copywriting. How not to eat a dog. Dmitry Kot
The nomination is opened by the creation of copywriting guru Dmitry Kot. This man was able to promote not a single thousand brands, including Svarovski. His guide describes the nuances of creating a unique selling text. The cat parses the material on the shelves, compares and points out errors. Each chapter contains many examples and tips, there are tasks. Together with this book, you will be able to write any texts from the first letter to the last point. The author writes clearly and concisely.
Readers are delighted with the light manner of presentation with a bit of humor. You get the feeling that you are talking with friends. It is a good choice for those who want to consolidate their knowledge. It will take about 3-4 hours to fully read the book. All terms are clear, structuredness and extraordinary recommendations that can be used when writing any text pleases. The main focus is on advertising and marketing. Some readers lacked information specifically about copywriting. In any case, this is a useful and necessary book for someone who is already familiar with this direction of freelancing.
Business copywriting, Denis Kaplunov
The second in this category was the best creation about online advertising. It will allow you to get rid of annoying templates, talk about the importance of meaning and presentation of the material. The book will teach you how to write texts without grammatical errors, unnecessary formality and a bunch of key phrases. The reader will understand that for a successful sale it is important to know the customer and competitors, to conduct a detailed analysis. There are no jokes on the pages, as in the books of Sarycheva or Cat. Strict text does not contain complex rules. It can be read by both professionals and beginners. However, the book is more suitable for those who have already mastered the basics of writing texts and seeks to develop their abilities.
Within a few days, the publication became the leader on Ozone. Many fans of the author's three previous books have been waiting for him. The main advantages of the work are brevity, practicality, ease of presentation, unique exercises, hundreds of examples and interesting facts.
Sasha Karepina. We write convincingly. My own copywriter
Next in the ranking is a book about the art of persuading people. In her work, the author has collected a large number of templates, algorithms and formulas to force a client, partner or potential buyer to perform certain actions.
The main advantages of the publication are a large number of life examples from practice and closeness to modern realities. The book is often included in the TOP of the best and flashed in the literary communities of social networks. Readers are delighted with graphs, tables, and original illustrations. They are very helpful and informative. This presentation of the material allows you to better understand and remember the theory.
Genius to order. Mark Levy
If the deadline is running out, but there are no ideas in your head, and nothing comes to mind except standard proposals, you should turn to the book by Mark Levy. The author offers a freewriting technique that awakens brain processes. After reading this work, you will be able to write with greater speed.
Readers are delighted with the laconic presentation, pleasant presentation style, lack of water in the text and current advice. The universal technique is useful for experienced copywriters who want to learn to think outside the box and quickly find solutions, as well as for business and busy people who solve business problems.
Hypnotic ad copy. Joe Vitale
The rating ends with a book with an original title, which in itself attracts readers to read the work. The edition is easy to read. The author has skillfully described complex terms in clear words. The book is recommended for purchase by marketers, copywriters and advertisers. However, it will be understandable to almost everyone and is useful when writing sales texts and reviews.
The work can be found freely available on the Internet. There are more pages in it than, for example, in the publication of Dmitry Kot. Some readers consider Vitale's book to be the best in its genre. This is an excellent choice for those who want to develop an individual writing style, learn how to encourage people to take action, and create a unique formula for a hypnotic text.
Attention! This rating is subjective and does not constitute an advertisement and does not serve as a purchase guide. Before buying, you need to consult with a specialist.