Top 12 Japanese cosmetics brands

Review of the best according to the editorial board. On the selection criteria. This material is subjective, does not constitute advertising and does not serve as a purchase guide. Before buying, you need to consult with a specialist.

For many years Russian women enjoyed not only domestic, but also European goods, until they tried revolutionary remedies from America. Interest in other, more exotic products did not fade away, but led to the fact that more and more consumers began to use cosmetics from Asia. She immediately liked her for her natural and safe compositions, natural aromas and, of course, an affordable price, significantly different from the cost of funds from Europe. The most attractive and seemingly unattainable was cosmetics from the Land of the Rising Sun. But even today lovers of exotic goods can enjoy masks, creams, serums of Japanese brands.

The main advantages of Japanese care and decorative cosmetics:

1. Naturalness. You will not find parabens, sulfates, fragrances and other components of chemical production in the compositions of Japanese cosmetics. All products are made on the basis of plant extracts and natural ingredients, are environmentally friendly, harmless to health, suitable for use by people with sensitive skin and allergy sufferers.
2. Balanced formulations. The main difference between creams and masks from Japan is their rich formulas. Each of them contains a large amount of vitamins, trace elements and other nutrients that can instantly have the desired effect on the skin. Thanks to this composition, the product is used more economically, since a minimum of funds is enough for one application.
3. Exclusive ingredients. The Land of the Rising Sun, due to its geographical location, is famous for its flora, which has truly miraculous properties. Many plants and natural ingredients can be found only in this part of the world, which is why Japanese cosmetics are considered exotic, and their compositions are exclusive.
4. Manufacturing technologies. Another plus is that the production uses the latest technological developments and innovative ingredients. Along with this, they do not forget about traditions, applying old recipes of ancient scientists. The combination of these factors gives such an amazing result.

The only drawback of Japanese cosmetics is its high cost. All products are considered luxury, which is why such a high price. But today, companies have begun to produce more affordable goods for the mass consumer. But all the same, in terms of cost, they are close not to our budget funds, but to cosmetics of the middle price category.

Our experts have selected 12 brands from Japan in the rating, whose products have already received high ratings from cosmetologists and makeup artists, and have also been tested with pleasure by Russian women.

Rating of the best brands of Japanese cosmetics

Nomination	a place	Name of product	rating
The best decorative cosmetics from Japan	1	Shu uemura	4.9
	2	Kanebo	4.8
	3	Celvoke	4.8
	4	Isehan	4.7
The best beauty products from Japan	1	SK-II	4.9
	2	Sensai	4.8
	3	Dermacept obagi	4.7
	4	Kinka cosmetics	4.7
	5	Albion – professional Japanese cosmetics	4.7
	6	Shiseido	4.6
	7	Biore	4.5
	8	Kose	4.5

The best decorative cosmetics from Japan

Decorative cosmetics are not presented in such a wide range as care cosmetics, since Japanese women are used not to mask imperfections, but to eliminate them. It is worth noting that the main series are designed to create natural-looking makeup without flashy shades. At the same time, the collections contain all the necessary products for make-up. These are tonal foundations, concealers and creams, powders, mascara, blush, lipstick. Meet the top 4 top quality makeup brands.

Shu uemura

Rating: 4.9

Brand founder Shu Uemura became the first Japanese makeup artist to work in Hollywood. It was there that he realized that he could achieve something more and created his own company for the production of decorative cosmetics in 1967. Today the Shu Uemura brand belongs to the French concern L'Oreal.

A talented Japanese man was the first in the world to organize a make-up competition, introduced eyelash curlers to the world, created various exclusive designs of false eyelashes and invented to glue them one by one. It is worth noting that it is to him that we owe the creation of hydrophilic oil, which today has become the No. 1 tool for removing makeup of any persistence.

Modern fashionistas are presented with a wide selection of cosmetics for professional makeup, as well as facial care products and hair styling products. The main differences between Shu Uemura products are natural formulations, persistent textures, subtle expensive aromas. The products are expensive, but worth it.

Kanebo

Rating: 4.8

The legendary brand included in our rating was created over 130 years ago and today is one of the three leaders in the production of decorative cosmetics and perfumery in Japan. The compositions of the products are kept in the strictest confidence, they are made according to old oriental recipes from natural ingredients, so all products are considered exclusive.

To create makeup, the brand produces pencils, mascara, blush, lipstick, shadows. Paper for refreshing the make-up is especially popular. All products are distinguished by excellent stability, high-tech formulations with valuable components. It is worth highlighting that decorative cosmetics have a caring effect. Day after day, it not only helps to create the perfect image, but also restores health and youth.

Today Kanebo products can be purchased in Europe, America, and Russian women can fully experience the unsurpassed Japanese quality of luxury cosmetics.

Celvoke

Rating: 4.8

The brand belongs to the well-known concern of organic cosmetics F Organics. Celvoke is a completely new concept in the world of beauty, because in the production of make-up products, only environmentally friendly plant and natural ingredients are used without aggressive chemical additives. The main differences between the brand's products are hypoallergenicity, gentle formulations, stunning textures and shades, biodegradable packaging.

Although the products of this brand were presented to Russian women recently, a lot of rave reviews speaks of their high quality. These are blush, correctors and foundations, mascaras, pencils and many more products for creating a professional make-up at home.

It is especially worth highlighting the shadows, which aroused genuine interest among the users. They are presented in palettes or by the piece, they fit perfectly and shade, during the day they do not fade, do not drain or crumble, and their multifaceted shades cause admiration.

Isehan

Rating: 4.7

Our rating includes the Isehan concern, which unites several cosmetic brands. Founded in 1825, today its products are popular with fashionistas all over the world. The brand presented the famous Benny lipstick, created on the basis of natural ingredients and distinguished by a special shine. Until 1912, the company supplied its products to the imperial family.

All recipes have been preserved from very ancient times and are kept secret. The formulations do not contain artificial preservatives, fragrances, dyes. All of them are hypoallergenic and suitable for use by women with sensitive skin, as well as pregnant and lactating women. Japanese brands make the highest demands on their products, so they deservedly receive diplomas at international competitions and recommendations from cosmetologists and dermatologists.

The company's specialists, together with scientists, supplement old recipes with innovative formulas and create products that are highly durable, makeup remains intact for a long time, regardless of weather conditions.

The best beauty products from Japan

Japanese care cosmetics have long found admirers all over the world. Innovative developments in combination with ancient oriental recipes allow you to keep the skin youthful for a long time and stop the aging process. Products with hyaluronic acid are especially popular. Whitening is also a priority in skin care cosmetics. And, of course, cleansers are appreciated, which effectively eliminate the imperfections of problem skin.

SK-II

Rating: 4.9

The luxury cosmetics brand dates back to 1970. It was his scientists who were the first to discover a special form of yeast, isolated a strain from which a special substance appeared during fermentation. A patented complex was created on its basis. It has become a revolutionary discovery for the entire cosmetology industry, helping to slow down the aging process, restore elasticity, and smooth out age wrinkles.

Today, a wide variety of products for all skin types are presented, which can be bought in 13 countries of the world and which are distinguished by safe formulations, exclusive formulations, and various actions. The brand updates its lines every season, releasing more and more new products to maintain women's beauty.

SK-II products are used by many world stars, professional cosmetologists and ordinary women who care about their health, want to be attractive not only today, but throughout their lives.

Sensai

Rating: 4.8

Further, the rating included a brand that is known all over the world for its innovative silk-based products. In Japanese, Sensai means exceptional beauty and sophistication. Combining the latest developments of scientists, the traditions of oriental gurus, the valuable properties of natural ingredients, the products transform tired, flabby skin and give it incredible smoothness, return energy and vitality.

Koishimaru silk was obtained from a special rare species of silkworm, it was intended exclusively for the imperial family, which gave the Sensai brand the exclusive right to use this most valuable ingredient. It stimulates the production of hyaluronic acid, eliminates all signs of skin aging.

Research by the company's scientists led to innovative discoveries. This is a technology for restoring the DNA of the skin, rejuvenating formulas based on sakura, and other equally important developments that are kept in the strictest confidence.

Dermacept obagi

Rating: 4.7

Zayn Obadzhi is a renowned dermatologist who knows everything about the characteristics of each skin type and their problems. Having rich experience and his own view of the nature of age-related changes, he developed non-standard methods for correcting and slowing down aging.

The scientist created his own concept, defining it as the 'Skin Health Circle'. He combined preventive and therapeutic agents into one line to maintain the beauty and youth of people of any age and gender. Regularly using these complexes, immunity increases, metabolic processes are improved, the skin is smoothed, it becomes a uniform color.

The main component of care and therapeutic cosmetics is vitamin A. In combination with antioxidants and plant stem cells, the skin receives a powerful rejuvenating and regenerating effect. Dr. Obagi's products are especially recommended for photoaging and increased pigmentation, acne, allergic diseases, oversensitivity, as well as for oily and problem skin.

Kinka cosmetics

Rating: 4.7

An honorable place in the rating goes to a company specializing in the production of luxury cosmetics. The basis of the funds is made up of expensive ingredients. The most famous are the precious metals gold and platinum. In complex combination with plant extracts, vitamins and minerals, they help restore the lost health of the skin, quickly get rid of wrinkles, age spots, and make the skin healthy and radiant again.

In production, handmade gold leaf sheets are used. For complete care, it is recommended to use 3 products from the line, which include cleansing, moisturizing and enriching with nutrients.

There is a choice of soap, gel or foam to remove dirt. Essences or lotions will help to moisturize. Nutrition takes place using creams and masks with gold or platinum. Protection of the skin from ultraviolet radiation will create a special makeup base. Also in the lines are anti-aging and moisturizing hand care creams.

Albion – professional Japanese cosmetics

Rating: 4.7

Albion was created over 60 years ago during a time of total scarcity and disproportionately high prices for cosmetics that people from the upper strata of society could afford. Despite the high cost, it was not of high quality. That is why Kobalesi Kozaburo decided to create good skincare products available to every Japanese woman.

In tandem with the doctor Jikei Idai, they were the first to release bleaching agents, a base powder, and recommended cleansing not with water, but with milk. Scientific and medical research helped the founders understand what influences skin health: melanin, blood circulation, hydration, PH. On the basis of this, special systems were created, in which care began with cleansing and ended with nutrition.

Today, a woman of any age with any skin type and physiological condition can choose a line of products that will be aimed at eliminating individual skin imperfections and restoring its health and beauty.

Shiseido

Rating: 4.6

Shiseido is perhaps the most famous brand in the ranking for Russian women. It was founded in 1872 and today is recognized as one of the oldest cosmetic companies in the world. The philosophy of the brand lies in the idea of ​​making all people happy, and it has been successful in this for a long time.

Cosmetics undergo multi-stage research and testing to eliminate the occurrence of unwanted reactions on hypersensitive skin. That is why all products are safe and suitable for use by allergy sufferers and people with skin diseases. The funds are developed taking into account ancient recipes and revolutionary discoveries of the company's scientists. All formulations are strictly classified, each has its own unique formula.

The brand presents several lines of care products for women of any age. These are creams, masks and lotions for young skin, a series of products for more mature women and anti-aging products to fight wrinkles and age spots.

Biore

Rating: 4.5

The main principle of the brand is gentle skin care through regular cleansing. Therefore, the main emphasis is on the development of just such tools. Scientists of the company own the creation of facial cleansing foam. Today Biore is a leader in the Land of the Rising Sun in the production of cleansing mousses, lotions, tonics, serums, micellar waters with unique formulations and highly effective actions. According to statistics, 65% of Japanese women prefer this brand.

A special technology allows the molecules to more thoroughly remove impurities, while not penetrating deep into the skin and not affecting its metabolic processes. All products are distinguished by attractive packages and convenient dosing pumps. Textures deeply cleanse, retain the required level of moisture.

Many women from European countries, America and Australia were able to appreciate the quality of Biore products and their quite affordable prices compared to other Japanese brands.

Kose

Rating: 4.5

Our rating is completed by a brand founded more than 70 years ago. Despite the difficult post-war years and the shortage of raw materials, the company tried not to reduce the quality of products, but only to improve them and create worthy products to preserve female beauty. Today the brand has several production facilities, laboratories for functional, technical and scientific research, a training center.

The Kose corporation includes several well-known brands, each of which specializes in the production of specific care products. These are cosmetics based on marine components, a moisturizing series with rice proteins, budget sunscreen decorative products, cleansing preparations with exotic plant extracts.

The company's management conducts a competent pricing policy, so many luxury goods are available to Russian buyers. For the mass consumer, inexpensive lines of decorative and care cosmetics are presented.

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Attention! This rating is subjective and does not constitute an advertisement and does not serve as a purchase guide. Before buying, you need to consult with a specialist.