Review of the best according to the editorial board. On the selection criteria. This material is subjective, does not constitute advertising and does not serve as a purchase guide. Before buying, you need to consult with a specialist.
Until recently, cosmetics from France were the undisputed leader in the beauty industry market. Then goods from America shook its position a little. Today, along with European cosmetics, decorative products from Asia also occupy worthy places. Why has there been such a demand, and their popularity is gaining more and more turnover, forcing the mastodons in the world of beauty to give up their positions?
Everyone knows that traditions are respected in the East, so the recipes of many products have been preserved from very ancient times. But then there were no synthetic additives at all. And today, modern people are given the opportunity to use natural cosmetics from organic ingredients, the compositions of which were created by the gurus of ancient oriental medicine. For many, safety comes first, so goods from Asia are becoming more and more popular among Europeans.
Today we are going to talk about cosmetics from Korea, which over the years have supplanted the oldest brands of luxury goods. At the very beginning of its appearance on the European market, many did not take it seriously, as they believed that the compositions were not at all suitable for women with our color type. But gradually, trying and experimenting, many were able to evaluate exotic products, which in fact were not inferior, and sometimes even surpassed in efficiency the usual expensive means. Another undoubted argument in their favor was that Asian women always looked younger than their biological age, which further increased the interest of European women in such cosmetics.
Advantages of Korean cosmetics
Let's highlight the main advantages of decorative and care products from Korea.
- Naturalness. All cosmetics are made from natural ingredients, at least 10% of which are organic. Flavors and colorants are replaced with natural substances.
- Exclusive components. Due to its special geographical location, in Korea there are herbs and flowers that grow only in this area and which have been added to the formulations of various ointments and potions since ancient times.
- Hypoallergenic. The compositions of the products are completely free of chemical components such as formaldehyde, phthalates and other allergens. That is why the products can be used by people with very sensitive skin, pregnant and lactating women, adolescents.
- Efficiency. Asians pay special attention to cleansing the skin. That is why all product lines start with these products, which include various ingredients to maximize the removal of impurities. After that, any skin care cosmetics begins to work more effectively and improve the condition of the skin.
- A large assortment. The rich collection of cosmetics contains products for all types of skin, including sensitive, problematic and damaged. Therefore, each buyer will find a product based on their individual characteristics.
- Attractive packaging. Korean cosmetics can be immediately identified by the bright design. The original performance in the form of funny animals, fruits, eggs is liked by many users and improves the mood for the whole day.
- Ease of use. For safe use, all creams come with a spatula to avoid contact with fingers and exclude the growth of microorganisms. Pipettes are provided in liquid bottles.
- Affordable cost. All cosmetic products, even with exclusive ingredients, are quite cheap. Premium lines are close to the prices of European budget cosmetics.
So, let's get acquainted with the best brands from Korea that we have included in the rating, focusing on the opinion of professionals in the world of beauty and the reviews of ordinary users.
Rating of the best manufacturers of Korean cosmetics
| Nomination | a place | Name of product | Rating |
| The best decorative cosmetics from Korea | 1 | Tonymoly | 4.9 |
| 2 | Missha | 4.8 | |
| The best beauty products from Korea | 1 | Whamisa | 4.9 |
| 2 | Elizavecca | 4.8 | |
| 3 | Innisfree | 4.8 | |
| 4 | Mizon | 4.7 | |
| 5 | It's Skin | 4.7 |
The best decorative cosmetics from Korea
The most important and undoubted plus of Asian cosmetics, which was already mentioned above, is its naturalness. Along with the care products already tested by many women, decorative products are gaining popularity, which are no different from their European counterparts, but are an order of magnitude lower. Mascaras, shadows, tonal bases, lipsticks, blush – a rich assortment pleases with a variety of color shades, textures, packaging design. The best brands that specialize in the production of decorative cosmetics were selected for this category.
Tonymoly
Rating: 4.9
A distinctive feature of the Korean brand Tonymoly is the exclusive designer packaging that distinguishes this cosmetics from others. Although the brand is quite young – it is only 11 years old – it has already managed to gain popularity, find loyal fans among the European audience, and their logo has become recognizable in many countries of the world. Today, more than 8000 stores present Tonymoly products in various parts of the world.
The assortment includes beauty care products and decorative cosmetics, which are targeted at different age categories. Particular attention is paid to youth lines designed not only for girls, but also for guys who are used to looking after themselves.
The composition of the products includes nutritious ingredients: extracts of black rice, banana, honey, cherry, argan oil, almond, cocoa. For buyers are presented mascaras, shadows, lip glosses and lipsticks, tonal bases, BB and CC creams. Many users noted that the packaging, due to the bright design, is not disposed of even when the product runs out, they are left for other needs.
Missha
Rating: 4.8
The main motto of the next Korean brand from our ranking is: “Quality should be available to everyone.” And the manufacturer, adhering to his philosophy, produces inexpensive goods that are effective and safe, they contain natural ingredients, they do not harm human health and the environment.
Consumers are presented with a wide range of products that have passed numerous tests and quality control. Decorative cosmetics ranks first among other products produced by the brand. These are glosses, lipsticks, pencils, lip tints, blush, foundation creams, powders, face concealers, mascaras, eyeliners, eyebrow and eyelid shadows, hydrophilic oils to remove makeup. And of course, the company's business card is the famous BB-creams with tonal, regenerating or smoothing effects.
The formulation of the products includes snail mucus, valuable plant extracts, collagen, pearl powder. It should be noted that the cosmetics are not only resistant, but also hypoallergenic, which allows them to be used on any type of skin.
The best beauty products from Korea
Korean cosmetics for care is aimed at improving the condition of the skin, long-term preservation of its youth and health. The natural ingredients in the recipes are impressive: snail slime, soybean and rice extracts, volcanic clay, snake venom, royal jelly and many other valuable ingredients. All products undergo dermatological tests before they go on sale, which reduces the risk of allergic reactions to zero. The main lines for care are aimed at cleansing and moisturizing, since Korean cosmetologists consider them to be the first step in the fight against aging.
Whamisa
Rating: 4.9
The first to include in the rating is the luxury cosmetics brand Whamisa. The naturalness and safety of its products are guaranteed by laboratory tests, the quality meets international standards, which is confirmed by the BDIH and EcoCert certificates. Each product contains at least 95% natural ingredients. They are not tested on animals and do not include animal ingredients. When growing herbs and flowers, no chemical fertilizers are used.
Two-stage fermentation allows you to make the most of the beneficial properties of the components and give the skin nutrients. The collection includes products for daily face, body, hair care for people of any age and skin type. These are creams, emulsions, tonics, serums, shampoos, balms, shower gels, sprays. They are aimed at cleansing, moisturizing, nourishing, rejuvenating.
The main difference between Whamisa and other Asian brands of cosmetics is that the products do not contain water, which makes them more environmentally friendly, safer and more effective.
Elizavecca
Rating: 4.8
Professional cosmetics have attractive packaging with funny pictures, which is why many people think that the products are intended only for a young audience. But this is not the case. The assortment includes anti-aging and anti-aging products that not only prevent premature aging, but also actively fight against the changes that have already appeared in the skin.
All components are carefully selected before production, and before they enter the stores, the products are tested and undergo multilevel laboratory studies. The products that have received the most appreciation among European customers: creams with ginseng extracts and snail mucin, masks with clay, charcoal, natural collagen, soy extract, serum with hyaluronic acid and swallow's nest enzymes, BB creams with brightening and rejuvenating effects.
All products are distinguished by convenient packaging, comfortable use, pleasant texture, natural aroma and reasonable prices.
Innisfree
Rating: 4.8
Next in the ranking, we present a Korean brand with a 15-year history, which was able to achieve recognition not only in Korea, but also in other countries around the world. During this time, the company's specialists create products that include carefully selected ingredients, aimed at eliminating skin imperfections.
Natural ingredients are extracted on the volcanic island of Jeju, which is recognized as the natural wealth of the planet. The company cares not only about human health, but also about the environment, therefore it produces products in biodegradable packaging. Any woman will be able to choose cosmetics for a complete complex: from cleansing with hydrophilic oil to the final care cream.
Innisfree feature: each line is based on one active ingredient. There are series with olive, volcanic clay, green tea. Also, the recipe includes extracts of exotic fruits and medicinal plants, volcanic ash, organic honey.
Mizon
Rating: 4.7
Mizon is one of the most popular and recognizable Korean brands among Russian users, who appreciated the high quality and reasonable price for natural safe products. The formulations include natural ingredients and the latest innovative developments of scientists. The brand presents a series of products for cleansing, moisturizing and rejuvenating, which restore skin health in a short time; a separate line for men is also presented.
Korean specialists have achieved special results in the creation of anti-aging products. The generally recognized sales leader is the All In One Snail Repair cream with snail mucin, peptide and plant extracts, which is not inferior in effectiveness to luxury European products, while its price is about 1,500 rubles with a volume of 75 ml.
Our own laboratories allow you to continuously conduct research, improve formulations and release new effective products with safe formulations, which immediately become bestsellers all over the world.
It's Skin
Rating: 4.7
The rating is completed by a Korean company, which was the first to add snail mucin to the formulations of creams. Only safe components are included in the formulations of cosmetics, harsh chemicals are completely excluded, the Seoul Dermatological University tests the ingredients before production and the final result before being released for sale.
Through research activities, the needs of each skin type have been identified and a series for each of them has been presented. The unique technology delivers the necessary component to the problem area and begins to act immediately and eliminate skin and hair imperfections.
The anti-aging series was particularly appreciated by buyers. With the help of creams and serums, in a short time you can achieve an excellent effect: smooth out wrinkles, eliminate age spots, scars, even out the relief, and increase tone. The company uses 3 innovative ingredients for skin regeneration: PentacareHP – a substance with a botox effect; maitake mushroom extract, which enhances immune functions; Antaractisine is an ingredient from Antarctica that stimulates the production of its own collagen.
Attention! This rating is subjective and does not constitute an advertisement and does not serve as a purchase guide. Before buying, you need to consult with a specialist.
