17 best Russian brands of cosmetics

Review of the best according to the editorial board. On the selection criteria. This material is subjective and does not constitute advertising and does not serve as a purchase guide. Before buying, you need to consult with a specialist.

Russian cosmetic companies hold leading positions in the global beauty market. Long gone are the days when the products of domestic manufacturers were inferior in quality to their foreign counterparts. Now, both the care and decorative cosmetics of our brands are not only not inferior, but also surpass foreign ones in some characteristics. This is confirmed by many ratings, for example, Natura Siberica shampoo was named The Times the best among natural.

The editors have compiled their rating review, which includes 17 best Russian brands of cosmetics. Among them you will meet both familiar and new names that have recently appeared in the beauty world.

Rating of the best Russian brands of cosmetics

Nomination a place Manufacturer rating
Rating of the best Russian brands of cosmetics 1 Natura Siberica 5.0
2 Levrana 4.9
3 Organic shop 4.8
4 Jurassic Spa 4.7
5 Mi&Ko 4.7
6 Green mama 4.7
7 Tasha 4.6
8 Teana Laboratories 4.6
9 SiberianWellness 4.5
10 Art-Visage 4.5
11 Mirra 4.5
12 Olesya Mustaeva's workshop 4.4
13 'Clean line' 4.3
14 Pure love 4.2
15 'Granny Agafia's Recipes' 4.1
16 'Natural element' 4.0
17 Kamali 4.0

Natura Siberica

Rating: 5.0

Natura Siberica

One of the first domestic brands of organic cosmetics, the quality of which was appreciated all over the world. For Russia, the brand means a lot, as it is engaged in an active social policy, creating numerous places for work in this federal district. The program, launched in 2013 in cooperation with the Irkutsk Botanical Garden, has allowed to plant over seventy thousand rare plants. The first organic farm was built to receive a European certificate.

The workers are the indigenous people who know the place better than others and manually collect the plants and herbs used in the production. The synthesis of active protective substances with antioxidant properties helps plants survive in a harsh climate. The brand uses this to help its consumers prolong the youthfulness of their hair and skin. The company has its own laboratory where all the characteristics of the ingredients are studied. This allows for the best efficiency. Research expeditions are also being conducted to find the best medicinal plants. The products meet the quality standards set for organic cosmetics. Many certifications received: BDIH, ICEA, STANDARD, COSMOS, ECOCERT and international awards: 'Best organic product for mothers and babies' (2013), Best face care product at the Beauty Challenger Awards in Paris, 'Best brand Cosmoprof' (2012) in the nomination 'Green cosmetics' and others.

The assortment includes not only care cosmetics, but also decorative ones that have appeared quite recently. We recommend trying the classic black mascara. Among the must-haves, we highlight the sea buckthorn hair conditioner, charcoal soap for washing, sold with a sponge for application, and a body scrub with black caviar and sea buckthorn from the Fresh Spa line. The cost of production is average, prices for cosmetics range from 300 to 700 rubles.

Levrana

Rating: 4.9

levrana

The Russian brand is headed by the married couple Victoria and Leonid. When in 2013 the family was preparing for the birth of a baby, it was decided to take the choice of care products seriously. Then they created a natural soap for their own use, but they did not expect that this would be the first step to starting a business. In the winter of next year, the guys received the first declaration, but the stores did not want to take the products due to the surplus of soap on the shelves. There were only a few who believed in the product of the family. In 2015, a line of conditioners and shampoos was released, but, according to the spouses, they were not completely satisfied with the quality, since the bases with silicones and even those with temporarily permitted components contradicted the principle of naturalness. Then Victoria and Leonid decided to create their own formula, which was, of course, more difficult than purchasing ready-made ones. Two years later, the company received a certificate confirming the naturalness of the composition of its products and compliance with environmental standards of production technologies. Today the company owns seven brands: BIOTEKA, Tattoo Eco, True Alchemy, Love pets, Freshbubble, Levrana. The brand is engaged in food and nutritional supplements, natural tattoo care products, fluids and serums, pet care cosmetics, plant-based cleaning products, skin and hair care products.

Cosmetics do not contain petrochemicals and parabens, and are not tested on animals. It is based on spring water and exclusively natural raw materials. It is suitable for people who are prone to allergies, who care about themselves and the health of children, who are worried about the state of the environment. Main ingredients: cornflower hydrolat, eucalyptus, rose hips, shea, sage, celandine, chia, black cumin, black pepper, blueberry, tea tree, fucus, dill, soy, camelina. chamomile, rosemary, rose, burdock, milk thistle, canola, wheat, primrose, patchouli, sea buckthorn, neroli, mint, juniper, magnolia, lemon, lime, kelp, lavender, coconut oil, ginger, calendula, roasted and green coffee, ylang ylang, etc.

The budgetary pricing policy also attracts buyers. The cost ranges from 200-500 rubles. We advise you to start your acquaintance with cosmetics with absolute hits – the Ylang-Ylang shower gel. It is available in three volumes: 50, 100 and 250 ml; regenerating eye cream 'Cornflower'; body lotion 'Lemongrass' – great for people with an active lifestyle.

Organic shop

Rating: 4.8

Organic shop

Trubnikov founded the brand and gathered a team of like-minded people, with whom he visited English and Italian organic farms in 2006, which prompted the idea of ​​creating high-quality natural cosmetics for the Russian market. In the fall of 2010, the first product line was launched and the first store opened, and in the winter of 2013 the company received the BDIH certificate. In 2006, the Academy of Organic Cosmetics was launched, where experts prepare consultants by conducting special training. The program was drawn up by highly qualified chemists-technologists with extensive experience in the beauty industry.

The brand's assortment includes more than fifty items in eight categories: organic shampoos, shower gels, cold-pressed hair oils, soufflés and body scrubs based on almonds, cocoa, red pepper, dead sea salts. The formulas are enriched with oils and herbal extracts. All products are certified, which means that during the collection, processing and storage, the ingredients did not come into contact with synthetic fertilizers and chemicals, therefore they did not lose the original set of macro- and microelements, fatty and amino acids. The production does not use parabens, sodium sulfates, instead of which a vegetable surfactant obtained from coconut oil is used.

Adequate pricing policy is a priority even when the economic situation in the country is unstable. Prices range from 100 to 500 rubles. One of the hits is the 'Brazilian Coffee' scrub, which has a sweet aroma and instant action. We also recommend paying attention to the line of hair care products. Coco Organic Moisturizing Coconut Shampoo and Honey Avocado Express Recovery Mask are extremely popular. The brand is also good with essential oils, body care products.

Jurassic Spa

Rating: 4.7

Jurassic Spa

Few are familiar with Russian handmade cosmetics from Jurassic Spa, but they certainly deserve attention. A strange, at first glance, name has a story that reflects the brand's message. In production, they use salts and mud of relict Siberian lakes, formed in the Jurassic period, and combine them with extracts from natural oils and medicinal herbs. This is a feature of the company's products. Millions of years ago, there was a sea in the place of the taiga, which disappeared after the movement of the earth's crust, leaving behind lakes with a valuable mineral composition. The water contains compounds of calcium, zinc, selenium and other beneficial trace elements. Salts and muds are similar to it in the concentration of substances, and are often used for cosmetic, health and prophylactic purposes.

Natalia Popova, creator of the organic cosmetics brand, has now set the task of expanding the line of products. Today the team is focused on working on the Nan Organic series. Experienced highly qualified doctors, biologists, cosmetologists work on the products. Control is carried out by the Scientific Center of Medicine and Balneology of Moscow. The plant is located in the capital, so residents of the Moscow region and nearby regions will not have to wait long for an order.

The range of the brand includes hypoallergenic creams; scrubs and masks for problem skin; natural shampoos for dandruff, hair loss and high fat content; formulations for wrapping and anti-cellulite gels; nourishing hand and body creams; eye creams that relieve puffiness and dark circles; men's soap with sandalwood, lavender, eucalyptus extract; children's line of bathing products with strawberry, tangerine, ylang-ylang aroma. We advise you to try the shampoo and serum for strengthening the hair, which work great in combination, as well as the face serum 'Bioactivator of skin renewal'. Care cosmetics are inexpensive – from 100 to 600 rubles.

Mi&Ko

Rating: 4.7

Mi&Ko

The cosmetic brand is a family business founded by Ekaterina Matantseva. When she was waiting for the birth, she looked for home care products and beauty products that were safe. At that time, and this is 2008, there were practically no such products in the Russian Federation, so the young mother had an idea to independently organize the production of one hundred percent natural cosmetics and cleaning products. The name originated from the words of the son, who once uttered the phrase: 'Mom's miko'.

The philosophy is based on respect for the environment, which is protected at every stage from design to collection of packaging and waste for recycling. The company has moved away from animal testing and resorted to alternative methods. The products do not contain parabens, petroleum products, dyes and synthetic fragrances, surfactants, substances of animal origin and genetically modified products. Cosmetics have aromas of natural essential oils, thanks to which it gives joy, helps to relax and relieve tension. The company pursues an active social policy, participating in charity, educating people about ecology and the need to protect nature. The employees have cosmetology and medical education, so all formulas are thought out to the smallest detail and are really effective.

The assortment is represented by means for the care of body skin, face, hair, men's and children's line, eco-products for home and oils for cosmetology and aromatherapy. Over seventy brand products have received the Cosmos Organic label. We recommend starting your acquaintance with Neroli Hydrolat, Sweet Orange Shower Gel, Chic Face Cream, Ginger Hydrophilic Oil. The bestsellers are the anti-cellulite body scrub 'Ginger', the whitening night cream for the face 'Chamomile and lemon', the peeling for the face 'Poppy acid', and the cleansing shower gel with mineral particles 'Cranberry'. Cosmetics belong to the middle price category – the cost ranges from 350-800 rubles.

Green mama

Rating: 4.7

Green mama

The Franco-Russian manufacturer of cosmetics has long won recognition for its high quality, efficiency and naturalness. Owns the brand from Yekaterinburg Nasobin Oleg. His wife helped him with the name, and the logo was a drawing of his son, who depicted his mother in a green short dress with funny curls on her head. From the very beginning, 1996, the business developed rapidly. Cooperation was carried out with cosmetologists from Russia and the Czech Republic. In those years, interest in natural cosmetics was just emerging, but the family understood that this was a great future. To give originality, the couple decided to use herbs and plants known to consumers in the compositions – elderberry, chamomile, plantain and so on. The first batch was small, only fifty thousand copies, but sold out in two weeks. National motives, close to the residents of the country, quickly resonated with the audience. Two years later, sales increased fifty-fold. The factory could not cope with the requests and Oleg had to open another one, but this time in France, in Montoru. The crisis of those years shook the business, but the spouses managed to withstand thanks to lower prices and entry into the European market.

The assortment includes hair and skin care products: creams, emulsions, milk, etc. Raw materials are mined all over the world, since a particular plant needs its own favorable conditions. Herbal ingredients make up ninety-eight percent of the composition. High-quality production requires sophisticated equipment, advanced technologies and highly qualified specialists. Green Mama has it all. The company refused to use alcohol, vegetable fats and animal testing. The formulas are based on sea buckthorn, almond and sesame oil, as well as plant extracts.

The brand has several lines: 'Fly away!' for problem skin; 'Baby Line' – also suitable for pregnant and lactating women; 'Sea Garden' – means with brown algae extract for face and body. Includes anti-cellulite complex; 'Taiga Formula' – means based on Siberian herbs for women and men; 'Solar circle' – protection from sunlight; 'Aleut' – means to combat age-related changes; 'Arthro.No' – for problem joints; 'Denis Ozornin' – universal products for the whole family; 'Provence Formula' BIO – products with a high content of natural substances, certified by Ecocert. The real must-haves are the Cornflower-blue make-up removal lotion, hand cream with currant oil and calendula for dryness and a refreshing cream for tired legs. Average prices – from 200 to 800 rubles.

Tasha

Rating: 4.6

Tasha

In 2004, a family arrived from Denmark to showcase a new skin care product, a handmade soap. After that, the idea came up to create a similar brand in Russia. The cosmetics are based on technologies that were collected piece by piece from all over the world. The formulas included flowers and fruits infused with valuable oils. Plant extracts made it possible to make high-quality natural products, thanks to which they reached a new level. Cosmetics are distinguished not only by their unique healing properties, but also by delicious aromas. The formulations are rich in essential oils, coffee extracts and aloe vera. Most of the products are handmade, which captivates consumers and increases their interest.

Among the advantages, it is worth highlighting hypoallergenicity, antiseptic effect, good hydration, anti-aging and regenerating properties. Products also differ from their counterparts in non-standard design. Designers come up with original options for labels.

The assortment offers shampoos, balms, shower gels, various creams, lotions, soaps, therapeutic mud and healing oils. Cosmetics provide the hair and skin with the necessary care, make them more attractive and healthy, and a persistent pleasant aroma gives pleasure during the use of the products. It is absolutely safe for health and is suitable even for sensitive skin. An important point is that all packaging elements can be recycled later. This does not leave indifferent people who not only strive to look beautiful, but also care about the environment.

We recommend starting your acquaintance with Banana Popcake Shimmering Refreshing Body Mist with Banana Scent and Mayonnaise Hair Mask, which helps with dry and brittle hair. The hit of the brand was the deep cleansing scrub for the face 'Ginger and Charcoal', as well as fragrant soap. The cost of funds ranges from 150-600 rubles.

Teana Laboratories

Rating: 4.6

Teana Laboratories

In 2007, Teana Laboratories cosmetics entered the Russian market. At that time, the ampoule serum in five forms was the first released product. This tool was exclusive and had no analogues. The high concentration of useful components helped to effectively solve the assigned tasks. Consumers greeted the product with enthusiasm, which inspired the creators to move on, developing innovative cosmetic innovations to maintain and preserve youth and beauty. Today the company is one of the most dynamically developing companies. Employees closely monitor and implement the latest achievements of the beauty industry and regularly upgrade their lines.

In Jubilee, there are several research institutes and a manufacturing enterprise. In Italy, shampoos, balms, serums and hair masks are made. The line of hair care is professional. In France, the company creates alginate masks, as they require special algae collected from the ecologically clean region of the Atlantic Ocean.

The range includes hair and skin care products. They do not contain aggressive surfactants, they are created on the basis of micellar water. Shampoos, which contain stem cells, restore hair growth, make them soft and shiny. Creams transform the skin, restoring firmness and a healthy look. Alginate masks replace a trip to the beauty salon. Multilamellar emulsions are similar to the lipid layer of the stratum corneum, therefore they perfectly integrate into the layers and become part of the lipid barrier. The phospholipids they contain deliver active substances deep into the skin. Try a nourishing alginate mask, an anti-aging face serum and an anti-aging sensory lifting eye cream. The products belong to the middle price segment. The cost ranges from 400 to 900 rubles.

SiberianWellness

Rating: 4.5

SiberianWellness

The Russian brand SiberianWellness has been producing natural products for beauty, health and sports for twenty two years, based on Siberian herbs. Products are sold not only in our country, but also abroad – in India, Mexico, Vietnam, India, America, Europe. The company entered the international level in 2005, and today the brand is known and loved in sixty-five countries. Initially, the name was SiberianHealth, but the brand changed and recently decided to reflect this in the name, replacing Health with Wellness, since the current positioning was already tight. Now there is a capacity that was previously lacking. The concept is now about general well-being, not just health. The snow star has become a new symbol.

The company values ​​not only people, but also nature, which for many years has given and continues to give its fruits so that those who purchase products become strong, beautiful and happy. Therefore, the World Around You program was created, giving everyone the opportunity to contribute to the restoration of flora and fauna. In addition, together with WWF, the brand protects the snow leopard (snow leopard), and together with the Baikal Ecological Wave, it is engaged in researching the ecology of the largest lake.

The factories are equipped with modern equipment from China, Korea, Japan, Russia and Europe. Production facilities allow us to make over three hundred thousand packages daily. The factory complex is fourteen thousand squares. Workshops, two test laboratories and a logistics department are located on the territory. Particular attention was paid to water and air filtration systems. They are multi-stage, so they do not harm the environment. All products comply with international requirements and have the necessary certification (HACCP).

The company introduces new technologies, which is what the research and innovation center does. Workers also create custom components. One of these is ENDEMIX – a complex of active substances of endemic plants in Siberia. In the composition of plants-adaptogens, usually used for dietary supplements and cosmetics. The brand markets products based on Siberian herbs from the Altai and Baikal regions. Cosmetic extracts, dietary supplements, sports nutrition, tea drinks, selective perfumery and so on are produced. The product does not contain parabens, phthalates, sulfates. The hit was the moisturizing and radiance serum concentrate, a revitalizing conditioner balm and anti-dandruff shampoo with the ENDEMIX complex. We recommend trying the Siberian Rose tonic water from the SPA collection. Average prices – from 300 to 800 rubles.

Art-Visage

Rating: 4.5

Art-Visage

Thoughts about creating a brand of decorative cosmetics arose a year before the 1998 crisis, but the process was moving slowly, but after the August economic recession, oddly enough, the launch work was intensified and already in December a batch of mascara went on sale, and a year later the design and a moisturizing lipstick formula. At the same time, the company became a participant in the Intercharm, Consumexpo, WorldParfum exhibitions. This revealed a high interest of the audience to the products. The launch of new production facilities allowed for an increase in volumes. In 2003, the brand was sold in seventy cities in Russia, Belarus, Ukraine and the Baltic countries. The success of the company is based on constant work and improvement of the range. This includes upgrading packaging, keeping track of current formulas and colors. The products are made on the basis of raw materials supplied by the leaders of the beauty market. The range is expanding, new items are regularly added, ranging from basic to trendy ones.

Initially, they work on the product in the studio, where interesting ideas are selected, samples of other brands are studied, testing is carried out and the selection of recipes and masses is carried out, in which they rely on the opinion of the end consumer. After that, texture and color are created, introduced into production, before which they do the necessary physical and chemical research. The company has its own factory located in the Moscow region, so employees control all stages. The products correspond to four main properties: relevance and diversity, innovation, high quality textures, customer feedback. Of the features of cosmetics, it is worth highlighting the coincidence of the shade in the tube and on the skin; a large number of caring components (plant extracts, nutritional supplements); protective properties, for which antioxidants and UV filters are responsible; wide color palette and many textures.

The brand offers a wide range of decorative items: primers, foundations, concealers, mascaras, eye shadows, glitters, lipsticks, glosses, eyeliner and lip pencils, eyeliners, blush, highlighters, bronzers and much more. Moreover, the cost does not exceed 500-600 rubles. We recommend trying the 'Charm' shadows for shaping the eyebrows, the original shades of lipstick (black, yellow, etc.) from the Exclusive series, as well as the leveling primer Skin Primer.

Mirra

Rating: 4.5

Mirra

The Russian cosmetics brand Mirra was created on the basis of the State Scientific Center for Applied Microbiology. He is the first to integrate sales, production and development through distribution networks. You can even buy funds in Japan or Europe. Cosmetics are manufactured in an ecologically clean area of ​​the Prioksko-Terrasny biosphere reserve in the city of Obolensk. The company sets out several values ​​for itself: humanism, independence, innovation.

The brand's cosmetics are often called smart because they combine unique technologies and high efficiency. The brand is engaged in its own scientific developments, therefore it supplies unique products to the market. Efficiency is due to high penetrating power, structure uniformity, the presence of cold emulsified BAS additives, the use of natural plant materials and technologically complex ingredients such as caviar, polymers and others. The size of particles in emulsion products is no more than sixty nanometers, and microcapsules in liposomal ones are no more than forty. Essential and vegetable oils, natural minerals are the basis for all lines.

The company's catalog includes decorative cosmetics and hair and skin care products: hydrogels, shampoos and balms, masks and serums, creams, scrubs, lotions, oils, toothpastes, shadows, mascaras, eyebrow palettes, BB creams, tonal foundations , shine, blush, powder, pencils, eyeliner, etc. We advise you to choose one of the bestsellers – UV hair spray that provides shine; primer primer fashion look and ideal color watercolor blush. The cost of goods is acceptable, ranging from 300-3000 rubles. Decorative cosmetics are more expensive than care cosmetics.

Olesya Mustaeva's workshop

Rating: 4.4

Olesya Mustaeva's workshop

The cosmetics brand is a family business. It is not known to everyone, but recently it has begun to gain popularity. More and more people are interested in products. According to the creator, her products are not a fashion statement for naturalness. Olesya has always believed that care should be safe, effective and affordable. Therefore, an alternative to foreign brands was created to enable a Russian buyer with a small income to purchase high-quality and effective products at an affordable price.

In-house formulas have been developed to produce unique and highly effective products. Olesya independently searches for new solutions in the field of creating cosmetics based on herbal ingredients. The formulas include various natural raw materials, such as sea buckthorn oil, macadamia nut oil and others, as well as rice bran extracts and more. The shelf life is short, which confirms the absence of alcohol and preservatives in the composition. The products carefully care for the skin and hair, preserving their beauty, returning health and radiance.

The assortment of handmade cosmetics: sulfate-free liquid and solid shampoos, balms and hair masks; creams for hands, face, eyelids and body; cold pressed oils; lip balms; hair waxes; extra soft soap made with goat milk. An absolute must-have is broccoli oil end wax. It perfectly moisturizes hairs, sticks together split ends, makes combing easier. We advise you to try Lavender Facial Cleansing Gel, Aloe Vera & Lavender, Vanilla Careful Lip Balm. The cost of production ranges from 150 to 500 rubles.

Clean line

Rating: 4.3

Clean line

The Russian brand Chistaya Liniya was created in 1996. It combines Russian phytotherapeutic traditions and scientific discoveries in the field of cosmetology. Two years later, its own laboratory began work, which studies the properties of plants and their effect on hair and skin. Two years later, an institute was opened on the basis of the laboratory, which made it possible to expand research and conduct them at the cellular level. It is headed by Gulnara Akhmetova, Candidate of Chemical Sciences. In 2012 the brand was included in the international company Unilever. Thanks to this, the expertise has been enriched by international partnerships. The Institute works closely with centers in Great Britain, Turkey, Shanghai and constantly exchanges information on the latest trends and achievements.

Product development is based on the principle of harnessing the power of nature. The products are filled with extracts, essences and extracts, so the cosmetics are not only effective, but also safe. From the innovations, we single out the PHYTOkeratin complex (special protein molecules), which allows you to create root volume due to the thickening of the hair at the base; PHYTO Collagen Complex (a combination of proteins and wheat germ oils) penetrates the skin and is well absorbed. The cells begin to intensively produce collagen, which maintains elasticity and returns a fresh look to the skin; Microcapsules of youth go deep inside, passing the lipid layer. They are similar in structure to the cell membrane membrane, which protects plant extracts from the negative effects of external factors.

The wide range offers hair and skin care products: shampoos, balms, shower gels, face and body scrubs, creams for both young and aging skin, eye products, lip balms, sprays, deodorants and much more. We recommend trying this lip balm with lingonberry leaves and sea buckthorn oil, which protects against chapping in the cold season. Noteworthy are the 'Instant Matte' Aqua Cream for oily skin and the '10 in 1' BB Cream that evens out the complexion. Prices for cosmetics are budgetary, ranging from 40 to 300 rubles.

Pure love

Rating: 4.2

Pure love

The brand was founded in 2012 by Ekaterina Karpova, who has a degree in chemical engineering and is a member of the National Society of Cosmetic Chemists. She has long been fond of organic cosmetics, but could not find a suitable cream for herself, so she began to make products for her own use on her own. Five years later, having gained extensive experience in this area, Katya found an investor and registered a trademark. Now the products are manufactured in a private laboratory and meet all quality requirements.

The creator understood that it was very difficult to open her own factory, as it required large financial costs, so she chose contract manufacturing. But in the future, when there are enough funds, Ekaterina plans to acquire her own laboratory. The girl is faced with the task of making the client permanent, which she succeeds in despite the fact that the brand is new and is just beginning its path to great success. Now buyers come not because of advertising, which is not there, but thanks to reviews and word of mouth. The company has a work site at Facebook, which also helps in promotion. The distribution of probes is also attracting new consumers. The brand participated in the Le Picnic stores in the Moscow Gallery.

Some of the raw materials are brought from other countries, and some are purchased from Russia, but all of them are certified. In organic cosmetics, synthetic fragrances are not used, so the products have the smell of those components, oils and extracts that are in the composition. The products do not contain parabens, silicones and cannot be stored for a long time, as there are no preservatives. The assortment offers a wide variety of products: hygienic lipsticks, lotions for face and body, scrubs, creams, masks, foams for washing, tonics, serums, shampoos, balms, soaps, etc. You should start your acquaintance with a body lotion with hyaluronic acid, face masks 'Chlorophyll-carotene' and shampoo with proteins. The cost is slightly higher than average, prices fluctuate between 1000-2000 rubles.

Granny Agafia's recipes

Rating: 4.1

Granny Agafia's recipes

Another brand of Andrey Trubnikov, the CEO of the First Solution. Once he said that having created a competent brand, he would not have to spend money on advertising and promotion. These words, like no others, are suitable for 'Granny Agafya's Recipes', because it did not get promoted in any way, but this did not prevent it from becoming the most famous Russian brand. The success was ensured by the correct marketing policy: no research was carried out, consumers were not segmented, they did not follow the rules dictated by the market regarding price-quality ratio and did not give advertising. Instead, we communicated directly with the buyer, studying his psychology on the spot, and invested a lot of time, money and effort in developing the design. Today, the company's turnover exceeds twenty million dollars. The creator is proud that the cosmetics of the entry price segment are copied in the same way as the expensive ones, and demonstrates fakes with the names 'Recipes of a Noble Herbalist', 'Granny Agatha', etc. In addition, he is glad that the brand goes head to head with such giants beauty market like Schwarzkopf & Henkel, Garnier, Procter & Gamble, L`Oreal.

The brand's products are one of the first on the domestic market to receive a certificate for organic cosmetics, which is confirmed by the ICEA mark, which is on the packaging. The production uses exclusively natural oils and extracts controlled by the Ecocert association. Oils are not exposed to heat, so they do not lose their useful properties. The products do not contain parabens, SLS, synthetic fragrances, silicones, petrochemical products. Vegetable raw materials come from ecologically clean regions of the Baikal region and Siberia. Melted water is used in the manufacture. The water is frozen in a special installation, then impurities are removed from it, and the machine defrosts the already clean water. The quality of the water is confirmed by the protocols of an independent laboratory. As a washing base, a soap root is used, which has a more gentle effect. At the same time, he gives abundant foam. Cosmetics include infusions of soapy herbs (Ural licorice, shake silky, amaranth, Siberian istode and medicinal soap). They contain a lot of saponins (natural soaps), which gently cleanse the skin and hair without drying it out. It is important to note that folk recipes are sent by consumers, and the manufacturer prints them on leaflets attached to each bottle.

The range includes shampoos, balms, hand-made liquid and soap, shower gels, creams, masks, oils, scrubs, tonics. We recommend trying natural Siberian bath soap, black, white or floral – all are good. From the must-haves, we single out the anti-cellulite honey massage 'Siberian honey and juniper oil', as well as a blue cleansing face mask based on cornflower blue water. The cost of production ranges from 40-400 rubles.

Natural element

Rating: 4.0

Natural element

The Russian cosmetic brand Natural Element was founded in 2001. She was one of the first to propose a unique care concept – glacial water-based cosmeceuticals. In 2013, the packaging, the logo was modernized, and the formulas were improved. This made it possible to comply with the trends of the times and trends. The recipes are developed together with the leading specialists of the Pyatigorsk State Research Institute of Resortology of the Russian Federation. The company has been on the market for more than ten years, therefore it has a good reputation and regular customers who like high quality products and reasonable prices. Professional cosmetologists also speak positively about the brand's cosmetics.

The products do not contain dyes, synthetic fragrances, phenoxyethanol, parabens, glycol, petrochemical products (mineral oil, petroleum jelly, paraffin) and animal products. The formulas are based on plant extracts. The active ingredients are horophytes, extracts obtained by supercritical fluid extraction, during which the components are not exposed to heat. The method allows not to destroy or change substances, killing unwanted microorganisms. Essential oils of pharmacy quality are used in cosmetics. Twenty-seven essential oils in various combinations unleash fragrance, nourish and protect skin.

The assortment mainly includes masks and applications, cream-gels for face and eyelids, tonics, cosmetic soaps and SPA collections (wraps and massages). The real hit was the anti-acne gel mask designed for problem skin and the Botolift muscle relaxant mask, which restores firmness and a healthy look to tired skin. We also recommend trying the cold anti-cellulite gel. The cost of products ranges from 30-400 rubles.

Kamali

Rating: 4.0

Kamali

Russian cosmetic brand was created in Kazan. Collections are a reflection of natural strength and effective ingredients. The formula contains only natural ingredients, eighty percent of which are vegetarian and plant-based. The products are not tested on animals and meet strict halal standards. Healing oils, emulsions, herbal infusions, flower distillates, essential oils, absolutes, juices – these are the components that lie at the heart of the formulations. The products are distinguished by their delicate texture and pleasant aroma, which turns daily care into a pleasure usually obtained in the course of spa procedures.

Organic cosmetics have the necessary certificates, which confirms their safety. It is hypoallergenic, but people who have an intolerance to any of the ingredients in the composition should be tested before use. The factory adheres to the production technologies required for the manufacture of organic products. Strict control is carried out at all stages, control samples are taken. The funds also undergo chemical-physical research carried out in the laboratory.

The assortment of the company includes products for the face, body and hair: creams, masks, oils for the growth of eyelashes and eyebrows, tonics, lip balms, toothpastes, cleansers, shampoos, balms, sprays, shower gels, deodorants, relaxation complexes for baths, scrubs, wraps. We recommend trying the anti-cellulite body scrub and deodorant gel 'Fresh green tea'. Pay also attention to the AHA-acid cream mask, which amazed ecobloggers with its high quality and effectiveness. The cost of cosmetics ranges from 350-850 rubles.


Attention! This rating is subjective and does not constitute an advertisement and does not serve as a purchase guide. Before buying, you need to consult with a specialist.

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An online magazine about style, fashion, etiquette, lifestyle, and about choosing the best products and services.
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