12 best brands of hair dye

Review of the best according to the editorial board. About selection criteria. This material is subjective and does not constitute advertising and does not serve as a purchase guide. Before buying, you need to consult with a specialist.

Blondes, brunettes, redheads – regardless of hair color, we all want to use an extremely safe and at the same time effective paint that would help create the desired shade, and not spoil the invented image. Many girls who prefer complex staining methods go to professional stylists. Some have already got their hands on and create the desired color themselves. Today the beauty industry makes it possible even for the most fantasy dream to turn into reality. To do this, you need to choose a paint that matches the intended tone and carry out the procedure correctly.

How to choose the right hair dye

It will not be difficult to come to the store and buy paint. A huge number of products of different brands and price categories are presented on the shelves. But how to be sure that the result will be exactly as it was imagined. After all, not only the resulting shade can spoil the mood, but also more serious problems: damage to the hair, which subsequently becomes dull, lifeless, begins to break and split.

In our article we will tell you how to make a competent purchase, and what, first of all, you need to pay attention to when buying.

1. Tint. The main advice from stylists: be sure to take into account the fact of previous staining or your natural color if the procedure will be performed for the first time. For the first time, choose a shade that is 1-2 tones different from the natural one.
2. Persistence. The number 0 means that the product belongs to the category of tint shampoo and the effect will be short-lived. 1 – medium resistance, the paint does not contain peroxide and ammonia. 2 – high degree, but the agent is gentle, since it contains a reduced content of the chemical reagent. 3 – the highest level of durability, permanent paint is able to radically change the existing color.
3. Consistency. The paint is available in the form of cream, gel, mousse, powder. The most common is a creamy consistency. It is convenient when carrying out the procedure not only in the salon, but also at home, does not flow, and is evenly distributed. The gel is preferable to choose for thick and long hair, but it causes inconvenience when self-dyeing.
4. Packaging. It must be complete with no signs of damage or breakage. Even if the seller has significantly reduced the cost of the product, you should not make such a dubious purchase.
5. Shelf life. One of the important criteria that you should definitely pay attention to. After the expiration date, the reagents begin to interact with each other, which will undoubtedly lead to a disastrous result.
6. Equipment. The gloves, oxidizer, and conditioner balm included in the composition will allow you to immediately start the procedure without additional costs and loss of time for their purchase.
7. Brand. Well-known brands have been around for a long time and have proven not only their effectiveness, but also safety. If in doubt before buying, it is better to opt for a popular brand, regardless of the fact that the price of paint will be higher than that of new manufacturers.

Our ranking presents the best brands of hair dyes that are designed for professional and household use. It was they who became the leaders in polls of ordinary customers, and famous stylists and beauty bloggers agreed with them.

Rating of the best brands of hair dyes

Nomination	a place	manufacturer	rating
Top professional hair color brands	1	Estel professional	4.9
	2	Londa professional	4.8
	4	Keune	4.7
	5	Matrix	4.7
	6	Revlon Professional	4.6
	7	Kapous	4.5
The best paint brands for home use	1	L'OREAL	4.7
	2	Syoss	4.6
	3	Schwarzkopf	4.5
	4	GARNIER	4.4
	5	WELLA	4.3
	6	FitoColor	4.1

Top professional hair color brands

Estel professional

Rating: 4.9

Today the Russian brand is one of the most demanded among salon masters, therefore it occupies the first line of the rating. For almost 20 years, Estel technologists, in tandem with stylists, have been developing coloring products that exactly correspond to trends in the fashion world, are safe, and, most importantly, are available to clients with any income level. Products undergo strict quality control and comply with international standards.

The rulers are designed for various types of coloring: lightening, highlighting, coloring, toning. They contain tint, semi-permanent and ammonia compositions. There is a special series for men. A variety of gorgeous shades will allow you to create any color, and the caring components in the formulas are able to protect hair from damage when exposed to permanent formulations.

The tone is kept depending on the fastness of the paint. But in any case, the curls look healthy, blond without yellowness and spots, black shades – without copper overflow, that is, the first time you get the desired result.

Advantages

• many rulers for coloring;
• trendy and classic shades;
• additional care;
• innovative developments;
• affordable price.

disadvantages

• not detected.

Londa professional

Rating: 4.8

In second place in the rating is the oldest German brand, which has been accumulating experience for more than 130 years, improving technology and producing professional products, among which cream paints are especially popular. They are developed by scientists and technologists together with renowned stylists. The result is innovative products that retain bright, vibrant color for much longer, but much less effect on the hair structure.

Ammonia-free formulations create multifaceted shades that will delight the most sophisticated fashionista. Lightening products allow you to bleach hair without harming its health up to 7 tones. The formulas include additional caring components that significantly improve the condition of the hair and give it strength. Curls look healthy with a natural, iridescent shine.

Resistant paint is presented in 110 shades, toning paint – in 46. Also in the assortment there are stabilizers, oxidizing emulsions and other compounds necessary for high-quality and safe salon procedures.

Advantages

• variety of shades;
• minimal damage to hair;
• series for deep coloring and toning;
• caring ingredients in formulations;
• affordable cost.

disadvantages

• not detected.

Keune

Rating: 4.7

The Dutch brand, ranked third in the ranking, produces salon care products. It produces both gentle and ammonia paints. Regardless of the level of resilience, customers get exactly the result they expected. The formula of ammonia products includes active ingredients that protect the hair with an invisible film formed on the surface.

The formulation of coloring complexes includes a micromolecule of nitrone, which becomes a macromolecule inside the hair and fills the voids – the results of damage from mechanical and chemical stress. The procedure is not only not aggressive even with an ammonia composition, but also has a beneficial effect on the structure, making the curls shiny, smooth, healthy.

Additional components are extracts of medicinal plants and natural oils that care, nourish, and give energy. Depending on the batch, the formulations include phytokeratins, silk proteins, vitamins A and E.

Advantages

• wide palette of colors;
• restoration of the damaged structure;
• natural ingredients in the composition;
• medical ruler for SPA procedures;
• shiny, healthy hair.

disadvantages

• not detected.

Matrix

Rating: 4.7

The fourth place in the rating belongs to the professional brand Matrix. He presents several series of products: permanent and ammonia-free coloring, highlighting and clarification. Thanks to scientific research, the brand owns several innovative discoveries. One of the main ones is considered to be self-adjusting pigments, which are responsible for color and durability.

After dyeing, the hair glows with health. Depending on the level of durability, the intensity and brightness lasts from 2 weeks to 4 months. Additional components included in the formulas eliminate damage to the hair structure after using other dyes, create a protective film against the effects of hard water, sunlight, styling devices and other stress factors.

Many women choose the paint of this brand for home use, as it does not cause difficulties either before or during the procedure. The instructions describe all actions step by step, after application the composition does not flow, it is evenly distributed.

Advantages

• fashionable range of colors;
• super-careful impact;
• coloring and care of gray hair;
• protection from external factors;
• simple application.

disadvantages

• not detected.

Revlon Professional

Rating: 4.6

The famous American brand of professional cosmetics is on the fifth line of the rating. Her funds are widely demanded in salons, they are used by many star stylists, as well as ordinary women. The brand was founded almost a hundred years ago and today is one of the five leaders among the world's beauty manufacturers. Professional craftsmen appreciated the quality, safety and the ability to create incredible images with Revlon paint.

Long-lasting formulations are developed on methods of molecular exposure, in which the pigment penetrates deeper into the structure, providing a rich and radiant color. With permanent dyeing, the hair is sealed, it is leveled, all damaged areas are eliminated. The curl is reliably protected from the thermal effects of devices and the influence of natural factors.

The formula includes vitamins that nourish and restore, give strength to tired, dull hair. The procedure does not cause discomfort even with ammonia staining, the effect is soft and delicate. The palette is rich in various shades from natural to ultra-modern.

Advantages

• innovative technologies;
• a large number of shades;
• enhanced coloring pigment;
• does not injure even damaged hair;
• neutralization of 100% gray hair.

disadvantages

• high price.

Kapous

Rating: 4.5

The Russian brand Kapous closes the rating of the best professional brands. She presents a wide range of products for salon and home use. The paints are distinguished by their gentle effect regardless of the level of resistance and the content of ammonia, helping to create natural, natural or creative ultra-modern shades. The undoubted advantage to all of the above advantages is the low price of the product.

Coloring compositions have a high content of pigments, completely cover gray hair. Permanent paints have a long-lasting effect, which allows you to increase the time between procedures and save money. The formula includes various caring ingredients: cocoa butter, rice proteins, ginseng extract. They neutralize the effects of the aggressive influence of previous stains and restore health.

Hair becomes soft, without signs of dryness and breakage. The range of colors is wide enough. It includes 106 shades for every client's taste.

Advantages

• many youthful shades;
• series with lamination and UV protection;
• resuscitation of the damaged structure;
• long-term durability.

disadvantages

• not detected.

The best paint brands for home use

L'OREAL

Rating: 4.7

The L’OREAL company, known to all Russian women, has become the leader in the rating of brands that create paint for home use. Its products fully meet international safety requirements, are easy to use, and affordable. A rich palette of colors allows you to embody any fantasy and get shining, bright, uniform shades without spots and streaks. The result obtained with the correct procedure does not differ from salon coloring.

The brand offers several lines in which either ammonia is present or its gentle substitute. The effect on the hair is very mild. The formulations include useful substances that smooth out the damaged structure, protect in the future from any external influences, including straighteners and hair dryers.

Many users who opted for the paints of the French brand confirmed that with its numerous use, the condition of the hair not only does not deteriorate, but, on the contrary, improves, the color is washed out gradually, the regrown roots do not stand out.

Advantages

• several series with different compositions;
• shades correspond to the photo on the package;
• natural nutritional components;
• simple use;
• complete set (gloves, balm).

disadvantages

• not detected.

Syoss

Rating: 4.6

Further, the rating includes a brand that helps to make a salon coloring procedure at home. This is achieved due to the fact that the formulations are as close as possible to professional ones, therefore, as a result, rich, long-lasting shades are obtained. They do not harm hair, provide long-term care, neutralizing the aggressive effects of natural factors and styling devices.

The palette is varied. The basic tones are presented in dozens of shades, among which you can choose the desired one. In the brand's collection, lines of ultra-fashionable shades, paints with oil to enhance color and products with caring natural substances: aloe vera and ginkgo biloba are widespread. The classic series did not go unnoticed either.

The interviewees noted that the paint is very easy to use. The instruction contains all the necessary information that helps to carry out the procedure without problems. The texture of the product is creamy. It completely covers the curls, while not flowing, creates comfort while waiting for staining.

Advantages

• professional formula;
• beautiful natural and trendy shades;
• convenient consistency for application;
• uniform coverage;
• caring components.

disadvantages

• not detected.

Schwarzkopf

Rating: 4.5

The brand included in the rating has long become one of the favorites of domestic women. For more than a century of history, he managed to create tools close to the reference ones. With their help, even at home, you can get a shade that only professional craftsmen can do. The main advantage of Schwarzkopf paints is the exact match of the tone with the color indicated on the box, so the result will not be a surprise.

The brand presents several lines using ammonia or gentle series. Paints with a mild ethanolamine effect are especially popular. They replace ammonia, so the effect is milder, non-aggressive. Lovers of natural products will love the Igora Botanic series, which is completely free of harmful chemicals. The products are available in the form of creams or mousses. The procedure is quite simple, all the necessary accessories are included in the package.

The brand stands out with a variety of series, each of which presents both natural calm tones and fashionable, rather bold shades. The formula must include caring components: essential and floral oils, proteins, plant extracts.

Advantages

• salon and home series;
• a huge selection of tones;
• safe exposure;
• simple preparation and application;
• acceptable prices.

disadvantages

• not detected.

GARNIER

Rating: 4.4

Another French brand that has long become one of the most popular manufacturers of paints for home use deserves to be included in the rating of the best. His research activities were focused primarily on the development of formulas with natural formulations. Using the valuable properties of plants, it turned out to create products that ideally combine safety and increased resistance. The paints can be used by people with sensitive skin due to their mild, gentle effect.

GARNIER produces series, each of which stands out for its uniqueness. Color Naturals with Avocado Olive Shea Butter comes in 30 shades, most of which will appeal to lovers of warm, sunny blonde. Olia is an ammonia-free range, enhanced by natural oils of sunflower, passionflower and camellia. 25 shades will delight brunettes, blondes and brown-haired women with rich, iridescent colors that do not fade, retaining shine until the next staining.

The users noted that the dye is suitable for gray hair, creates an even tone, and is slowly washed off. Many people liked the smell: delicate, natural with floral notes.

Advantages

• use of natural ingredients;
• beautiful shades;
• soft impact;
• comfortable use.

disadvantages

• not detected.

WELLA

Rating: 4.3

The German brand included in our ranking creates salon and home coloring products. It is the first in its country and the second in the world in terms of the number of manufactured products. For almost 140 years of history, the company has achieved unprecedented results in the development of new technologies that have become revolutionary discoveries in the beauty industry. Particular attention was paid not only to the composition and properties of the paint, but also to the type of hair on which it was supposed to be applied.

Thanks to such research, thin, damaged or dry curls do not experience aggressive effects. The gentle formulas not only have a mild effect on the structure of the hair and scalp, but also create a deep color with increased durability and smooth washout. Innovative technologies allow you to paint over even 100% gray hair the first time.

According to reviews, paints, regardless of the rulers, give a healthy shine even to dull hair, they shimmer, retain the intensity of the shade for a long time. Many noted that the hair began to look much better, stopped splitting and breaking, styling does not take much time.

Advantages

• salon staining methods;
• use of advanced developments;
• a varied palette of shades;
• gentle effect on damaged hair.

disadvantages

• not detected.

FitoColor

Rating: 4.1

At the end of our rating is a brand that uses exclusively natural bases in production. Natural oils enhance the effect of coloring pigments, delivering them deeper into the hair structure and preventing washout. Plant extracts reanimate damage, level the surface, saturate with moisture. As a result, the procedure leads not only to obtaining the desired shade, but also to a therapeutic effect. The curls stop looking lifeless and unkempt, they begin to shine.

The creamy texture envelops every hair for rich colors. The product perfectly paints over gray hair, is washed off delicately and gradually. Another undoubted advantage is obtaining the effect of bio-lamination, thanks to the specially included components.

The use of paint did not cause difficulties for any of the women interviewed. Many have noted that it is suitable for people with high sensitivity. The creamy consistency does not form an odor, does not burn, does not cause allergic reactions. A low price for a high-quality natural product served as a bonus to the purchase. The set includes gloves and a caring balm.

Advantages

• hypoallergenic composition;
• does not contain ammonia, parabens, resorcinol;
• juicy, rich shades;
• without smell;
• low price.

disadvantages

• not detected.

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Attention! This rating is subjective and does not constitute advertising and does not serve as a purchase guide. Before buying, you need to consult with a specialist.